Paid Mobile App Marketing Manager

  • San Francisco, CA, United States
  • Employees can work remotely
  • Full-time
  • Alternate Location: New York, United States

Company Description

Since we first opened our doors in 2009, the world of commerce has evolved immensely – and so has Square. After enabling anyone to take a payment and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together. So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, run a busy kitchen, book appointments, engage loyal buyers, and hire and pay staff. And across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow all in one place.

Today, we’re a partner to sellers of all sizes – large, enterprise-scale businesses with complex commerce operations, sellers just starting out, as well as merchants who began selling with Square and have grown larger over time. As our sellers scale, so do our solutions. We all grow together.

There is a massive opportunity in front of us. We’re building a business that is big, meaningful, and lasting. And we are helping sellers around the world do the same.

Job Description

Square is looking for an App Marketing Manager to join our Acquisition team and lead our efforts in driving new user growth through Paid Mobile channels for global campaigns. You will manage performance of all Paid Mobile campaigns for our core payments business and SaaS products, increasing efficiency through optimizations and testing. Across all our geos, you will inform strategy and execute $XXM campaigns.

You will:

  • Manage US and International Mobile App Marketing execution, working with the Global lead on planning and strategy
  • Develop, deliver and measure marketing experiments and programs to drive mobile app conversions and revenue through app buying platforms
  • Use a process of testing to prove hypotheses and recommend performance optimizations such as improving campaign structure and targeting, search query mining, keyword expansion, and improvement of bid management processes
  • Use a data-driven approach to manage campaigns and obtain insights on strategy and performance
  • Review campaign performance and make decisions on budget allocation and optimization across brands/regions/tactics
  • Oversee weekly and monthly reporting of mobile campaign KPIs for each geo
  • Collaborate with cross functional stakeholders on overall channel performance and align on creative and product tests for each product and market
  • Work with the Mobile Lead to develop testing roadmaps for new channels and lead the execution of these rollouts


You have: 

  • 3+ years of related performance marketing experience
  • Hands-on-keyboard experience managing mobile app campaigns including building, executing and testing to improve performance marketing metrics
  • Experience with social platforms such as Snap, Tiktok, Facebook or Reddit, specifically for app install campaigns
  • Experience coordinating multiple cross-organizational teams and stakeholders
  • Familiarity with mobile measurement tools - AppsFlyer, Branch, etc. a bonus
  • Experience with App Store optimization (Apple app store and Google Play store) a bonus

Additional Information

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page

Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.


We want you to be well and thrive. Our global benefits package includes:

  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.

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