Performance Marketing Manager, Affiliate Marketing

  • San Francisco, CA, United States
  • Employees can work remotely
  • Full-time

Company Description

Since we first opened our doors in 2009, the world of commerce has evolved immensely – and so has Square. After enabling anyone to take a payment and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together. So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, run a busy kitchen, book appointments, engage loyal buyers, and hire and pay staff. And across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow all in one place.

Today, we’re a partner to sellers of all sizes – large, enterprise-scale businesses with complex commerce operations, sellers just starting out, as well as merchants who began selling with Square and have grown larger over time. As our sellers scale, so do our solutions. We all grow together.

There is a massive opportunity in front of us. We’re building a business that is big, meaningful, and lasting. And we are helping sellers around the world do the same.

Job Description

Square is looking for a performance marketer to help drive new user growth through Offline and Affiliate Marketing channels. As a member of the performance marketing team, you'll own strategy, execution, and vendor relationships for both channels, working with cross functional internal teams to support Square core payments business, and SaaS products. You will report on performance results and provide actionable next steps on your channels to internal stakeholders.

You will:

  • Contribute to marketing strategy and execution of each channel with the end goal of driving new high value customers for all Square products
  • Manage $$MM budgets and annual revenue forecasts for each channel
  • Optimize and develope A/B tests within each channel to improve creative and targeting efficiency
  • Create performance reports on paid marketing channels, providing actionable insights for senior management and stakeholders, and collaborate on marketing progress reviews
  • Collaborate with multiple teams (creative, analytics, and data science) to improve upon channel performance KPIs
  • Work with our affiliates agency to scale our program and drive growth in affiliate traffic and business revenue
  • Represent Square in partner meetings and build productive relationships with publishers
  • Use our affiliate platform for reporting, contracting, and asset management
  • Evaluate commission structure to ensure affiliate partners are incentivized based on key business goals

Specific to Offline Channels, you will:

  • Manage relationships with external vendors in addition to scoping new vendors to improve channel efficiencies
  • Test and monitor campaign performance and adjust strategy based on performance
  • Work with the Data Science team to improve our models for target audience selection

Qualifications

You have: 

  • 4+ years of relevant marketing experience
  • 2+ years of experience in direct mail and affiliates marketing, directly managing campaigns and analyzing results
  • Analytical skills to evaluate channel performance, deep dive into the root cause of performance fluctuations, and come up with an actionable plan
  • Ability to collaborate with multiple internal teams on optimizing channel performance
  • The ability to summarize results into actionable recommendations for senior executives
  • Experience managing agency relationships
  • Prior financial services industry or b2b experience is a plus
  • Prior experience and knowledge of SQL and Looker is a plus

Additional Information

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page

Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Perks

We want you to be well and thrive. Our global benefits package includes:

  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.

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