Performance Marketing Manager, Paid Social

  • San Francisco, CA, United States
  • Full-time

Company Description

Since we first opened our doors in 2009, the world of commerce has evolved immensely – and so has Square. After enabling anyone to take a payment and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together. So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, run a busy kitchen, book appointments, engage loyal buyers, and hire and pay staff. And across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow all in one place.

Today, we’re a partner to sellers of all sizes – large, enterprise-scale businesses with complex commerce operations, sellers just starting out, as well as merchants who began selling with Square and have grown larger over time. As our sellers scale, so do our solutions. We all grow together.

There is a massive opportunity in front of us. We’re building a business that is big, meaningful, and lasting. And we are helping sellers around the world do the same.

Job Description

Square is looking for an extraordinary Paid Social strategist to help drive and scale new user growth in the US market. As a member of the Demand Generation team, you'll influence Social strategy across our core payments business and SaaS products. You will take a data driven approach, increasing efficiency through optimizations and testing. You will report to the Paid Social Lead.

You will:

  • Collaborate closely with Paid Social team to develop direct response strategy of a fast growing channel for Square’s core set of business products with a data driven approach

  • Own and lead tactical plans and roadmaps for product set to ensure continuous testing and learning within campaigns 

  • Execute and optimize campaigns within Facebook Ads Manager to ensure campaign health and our ability to meet goals

  • Own daily campaign monitoring, pacing, optimization, tracking and reporting

  • Surface opportunities for testing and improvements based on daily, weekly and monthly trends

  • Monitor dashboards and key reporting tools to understand channel effectiveness and react to changes in CPL, CPA, ROI, LTV and other channel metrics

  • Build and maintain strong relationships with third party partners (tech partners, creative agencies) to ensure we’re following best practices 

  • Work cross-functionally (analytics, data science, creative strategy, product strategy) with a Paid Social lens to educate and put our best foot forward to meet acquisition goals and support initiatives


You Have:

  • A BA/BS degree or equivalent practical experience
  • A minimum of 3 years of related performance marketing experience

  • Experience working cross-functionally and optimizing towards multiple KPIs

  • An analytical mindset to drive performance marketing

  • Strong knowledge of Excel/Google Sheets for data analysis and campaign reporting

  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere

  • A passion for marketing, staying up to date on industry and platform news

  • High levels of integrity, autonomy, and self-motivation

  • Strong oral and written communication skills

  • An energetic and willing attitude

Even Better:

  • Experience writing ad copy 
  • SQL knowledge

Additional Information

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page

Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.


We want you to be well and thrive. Our global benefits package includes:

  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.

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