Creative Strategist, Performance Marketing (Spanish Fluency)

  • San Francisco, CA, United States
  • Full-time

Company Description

Since we first opened our doors in 2009, the world of commerce has evolved immensely – and so has Square. After enabling anyone to take a payment and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together. So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, run a busy kitchen, book appointments, engage loyal buyers, and hire and pay staff. And across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow all in one place.

Today, we’re a partner to sellers of all sizes – large, enterprise-scale businesses with complex commerce operations, sellers just starting out, as well as merchants who began selling with Square and have grown larger over time. As our sellers scale, so do our solutions. We all grow together.

There is a massive opportunity in front of us. We’re building a business that is big, meaningful, and lasting. And we are helping sellers around the world do the same.

Job Description

Square’s Demand Generation team is tasked with driving new Seller acquisition across Square’s entire product ecosystem. Our campaigns run on an evergreen basis across various channels (Social, Display, Search, etc), and are held to lead generation and acquisition goals. We leverage always-on creative testing as a key optimization tactic in all our campaigns and channels. This role sits on our dedicated team of Creative Strategists within the Demand Generation team, which leads creative testing strategy, asset delivery, reporting, and everything in between for performance marketing at Square.

We are looking for a strong performance marketer with a passion for creative testing to help us continue expanding our always-on testing to US-ES and Paid Lead Gen.

As a creative strategist on the Demand Generation team, you will coordinate creative test plans, write briefs, asset production and delivery. Your day to day will include communication and alignment with multiple teams inclusive of: other creative strategists, video producers, creative project managers, and creative team members.

You will collaborate with your lead on the quarterly test objectives for our channels and audiences, and translate them into a creative test roadmap on a quarterly basis. You will manage creative brief writing for everything on the creative roadmap. Creative tests will be focused on Social and Display, but will also include Direct Mail and one off requests for other channels.

We are looking for someone who can come work within the processes we've been working in and help us improve upon them so that they can scale even further. Your communication and attention to detail are your greatest assets as you manage a high volume of work. You can manage creative briefing and production timelines for ten hardware and software products across multiple languages.

You Will:

  • Manage the creative test plans for most of Square's products across all channels
  • Own creative projects from brief writing, kick off with internal and external creative partners, production, and delivery
  • Ensure brief submission and creative review timelines are met so that creative will be delivered
  • Analyze creative performance data on a monthly basis
  • Come up with creative test ideas based on results and product priorities
  • Review and approve creative deliverables
  • Juggle a large quantity of projects, often with overlapping importance and urgency


You Have:

  • 2+ years of professional experience, advanced degree, or equivalent work experience
  • Proven working experience managing the creation and development of performance marketing creative deliverables, especially Display banners
  • Performance marketing experience
  • Skill at managing details of ever-increasing complexity and scale
  • Comfort in an entrepreneurial environment where ambiguity and change are common

Additional Information

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page

Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.


We want you to be well and thrive. Our global benefits package includes:

  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.

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