Web Strategist, Afterpay

  • New York, New York, United States
  • Employees can work remotely
  • Full-time

Company Description

Afterpay is transforming the way we pay by allowing customers to buy products immediately and pay for their purchases over four installments. The service is completely free⁵ for customers who pay on time - helping people spend responsibly. As of December 31, 2021, Afterpay is offered by more than 122,000 of the world’s favorite retailers and more than 19 million active customers have adopted the service.

Afterpay is currently available in Australia, Canada, New Zealand, the United States and the United Kingdom, France, Italy and Spain, where it is known as Clearpay. Afterpay is on a mission to power an economy in which everyone wins. Afterpay is a wholly owned subsidiary of Block, Inc. (NYSE: SQ).

Job Description

The Content & Web team is an organic growth engine and a center of excellence for digital experiences and content strategy at Square. We are looking for a strategic and experienced web strategist to join our team. As the first web strategist on the team, you will be creative and balance prioritization of near-term growth, while building the web strategy practice with a long-term view.

You will work with peers to create and optimize compelling, effective, and innovative digital experiences that result in impactful experiences for our sellers and growth of the business. This includes partnering with our Seller Experiences team to contribute to work streams across core web pages like the homepages and pricing pages. It also includes leading work within the Content & Web team — from testing and optimization of our content hub to development of organic growth projects like calculators and other interactive tools.

Across projects, you will ensure marketing and business goals are met through our web properties — managing and driving success metrics for the most impactful areas of Squareup.com. You'll do this through a data-driven process; quantitative and qualitative. You will use data analytics, personalization strategies, analytic tools, and automation to help increase demand and strengthen the position of our brand.

You will work with International Marketing, Communications, Brand, Demand Generation, Product Marketing, Seller Experience, and Creative to build and improve web experiences.

You Will:

  • Drive strategy and optimization of Afterpay.com for Retailers, working with the Content & Web team

  • Contribute to web strategy for the Marketing team, defining goals, objectives and KPIs

  • Gather and distribute best practices based on testing and experimentation, contributing to Marketing web best practices

  • Manage individual web commitments, including assessment of how/why we are hitting or missing projection and guiding actions to address performance

  • Understand basic technical requirements and assist with quality assurance, ensuring consistency of customer experience

  • Partner with Analytics and Experimentation to communicate web redesign/test results and possible effects

  • Work with Insights to lead customer-based research requirements

  • Employ outside-in perspective with regular user testing, voice of the customer research to inform design solutions and iterative optimization

  • Use analytics to manage performance and identify traffic patterns to improve conversion

  • Develop requirements necessary to deliver the solution and work with technical resources on scope necessary to provide solutions (MVP, trade-offs, balance short- and long-term)


You Have:

  • 3-5 years of experience in marketing with an understanding of web standards and optimization

  • Experience identifying target audiences and building website experiences that inform and motivate users to encourage them to move through the funnel

  • Experience optimizing and testing websites, landing pages, and the user funnel with a expertise in conversion rate optimization

  • Knowledge of web analytics and goal setting

  • Working knowledge of front-end and back-end web development and the design limitations and capabilities of both

  • Knowledge of best practices for modern B2B websites

  • Demonstrated knowledge of SEO fundamentals and how they interplay with website technology, architecture, and content

Additional Information

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page

Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.


We want you to be well and thrive. Our global benefits package includes:

  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.

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