Talent Brand Lead, Cash App

  • San Francisco, CA, United States
  • Employees can work remotely
  • Full-time

Company Description

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic app, bringing a better way to send, spend, invest, borrow and save to our millions of monthly active users. With a mission to redefine the world's relationship with money by making it more relatable, instantly available and universally accessible, at Cash App you'll have the opportunity to make a real-world impact with your career.

Today, Cash App has thousands of employees around the world with a culture geared toward creativity, collaboration and impact. We’ve been a distributed team since day one, and continue to value working across time zones and continents both remotely and in our Cash App offices.

Our offices are great, but many of our roles can be done remotely from the countries where Block operates. We tailor our experience to champion our employees’ creativity and productivity wherever they are.

Check out our locations, benefits and more at cash.app/careers.

Job Description

As our Talent Brand Lead for Cash, you’ll be a critical member of the Talent organization, responsible for designing our talent brand strategy and building a program to attract, engage, and expand our audience. You will be responsible for producing all external-facing talent focused engagements and work closely with internal and external partners to drive initiatives reflecting our values as an organization. Our objective is to lead with authenticity for every interaction with prospective employees. A critical component of this role is to help us sharpen our employee value proposition in an effort to reach global communities.  

You will:

  • Own an editorial calendar and curate content that tells our story as an employer to the world

  • Identify opportunities and the appropriate channels (e.g. careers page, LinkedIn, etc.) to shape and increase awareness of our employer brand while driving hiring initiatives

  • Track, analyze, and report on performance metrics to inform the value of these initiatives

  • Plan and execute events of varying scale to build awareness within local communities

  • Collaborate with marketing, external and employee communications, and design teams to ensure a consistent brand experience throughout the candidate and employee journey

  • Partner with critical stakeholders to ensure our commitment to an inclusive culture is exhibited across employer brand content

  • Partner cross-functionally with Block talent brand colleagues to align on strategy and initiatives and to ensure there is cohesive branding for all of our talent communities 

  • Partner closely with external communications to identify media opportunities to increase awareness of Cash App as an employer of choice 


You have:

  • 8+ years of professional experience, 3+ years of exposure to recruiting 

  • Experience creating a comprehensive talent brand strategy that engages a diverse set of audiences

  • A high level of empathy for individuals considering employment opportunities

  • An understanding of the recruiting challenges growing companies face when hiring at scale 

  • Experience planning recruiting focused events that drive brand awareness and hires with measurable results 

  • A proven record of strong project management and organizational skills to execute on critical activities or deliverables

  • Experience managing employer brand channels (e.g. LinkedIn) Ability to work cross-functionally and make recommendations and drive solutions based on data

  • Consultative communication skills while working with internal and external stakeholders to establish mutually beneficial relationships that drive results 

  • A positive and team-oriented approach to your work

Additional Information

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page

Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.

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