Performance Marketing Manager, International Search & Shopping

  • San Francisco, CA, United States
  • Employees can work remotely
  • Full-time
  • Alternate Location: Seattle, United States

Company Description

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together.

To solve this problem, we expanded into software and built integrated solutions to help sellers sell online, manage inventory, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.

Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We’re building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.

Job Description

Square is looking for an extraordinary Performance Marketing Manager to help drive new user growth through our Paid Search and Shopping channels in our international markets. As a member of the Acquisition Team, you'll manage performance of all Paid Search and Shopping campaigns across our core payments business and SaaS products. You will represent the Demand Generation team as a subject matter expert, responsible for informing strategy and executing $XXM campaigns for one of our largest direct response channels.

You will:

  • Manage a $XXM budget for SEM campaigns to bring in new sellers across all of Square's products in international markets
  • Lead the strategy for Search and Shopping campaigns and manage an agency to align on campaign build, spend pacing, and optimization
  • Build the testing roadmap and tactical plans for each individual market and align with agency on execution to ensure internal KPIs are met
  • Collaborate with international stakeholders on overall channel performance and align on testing plans for each market
  • Report out on weekly and monthly campaign metrics, goals, and other KPIs
  • Oversee the annual and quarterly planning process for each market
  • Use a process of testing to prove hypotheses and recommend performance optimizations such as improving campaign structure and targeting, search query mining, keyword expansion, LP testing, and improvement of bid management processes across both channels
  • Research and use SEM industry trends and competitive analysis to inform marketing strategy
  • Build best-in-class acquisition programs through partnership with Analytics, Data Science, and Product teams
  • Collaborate with our organic team to help drive growth in our overall acquisition efforts across both paid and organic channels
  • Use a data-driven approach to manage campaigns and obtain insights on strategy and performance

Qualifications

You have:
  • At least 3+ years of related performance marketing experience managing Search and Shopping campaigns with a $XXM budget
  • Hands-on experience managing Paid Search and Shopping campaigns across Google and Bing including building strategy, planning, executing, and testing to improve performance marketing metrics
  • Experience with A/B testing creative assets and different bidding strategies
  • Adwords Certification
  • Experience with Web tracking and attribution a bonus

Additional Information

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page

Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Perks

We want you to be well and thrive. Our global benefits package includes:

  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.

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