Brand Strategy and Insights Lead
- New York, NY, United States
- Employees can work remotely
The Senior Marketing Strategy, Insights & Marketing Analytics lead is an essential role in our marketing team. We are a cross-functional group that includes Strategy, Insights, and Consumer and Artist Marketing, Social, and Paid Media.
You will help build a small team to work across the organization to guide, challenge, and provide support for marketing planning and effective delivery of TIDAL's strategic ambitions. Your team will provide high-level analysis and ask critical questions, identifying issues which require further investigation or exploration. You will shape TIDAL's brand strategy, build an insights pipeline, and work with marketing leads to optimize and update our work in response to audience needs and the changing competitive landscape. You will help evaluate campaign performance, working in tandem with business analytics to create a data flow to demonstrate impact. And, you will continue to build upon our brand strategy to reflect where we are now, and where we want to be in the future - and develop a roadmap to get us there.
You will report to the Head of Marketing
Help determine how our brand story translates across a range of dimensions globally- messaging and creative, tone of voice, naming, design, media, and experience
Provide strategic guidance and help guide communication planning to develop integrated marketing strategies
Help build out a brand strategy and marketing roadmap for programs and campaigns to help achieve goals
Help create product positionings, messaging frameworks and briefs, identifying and crafting messaging
Support the evolution and management of TIDAL's brand strategy and architecture, including development and management of brand tools
Partner with TIDAL's product and insights teams to identify and prioritize the most important audiences to target
Develop an understanding of our audience personas, mindsets, attitudes, values and behaviors
Synthesize TIDAL's marketing campaign hierarchy, message and audience crossover to provide a unified, cohesive story across platforms and campaigns
Analyze and monitor the competitive landscape to determine where our brand and products fit over time, where to target sellers and how to have the greatest impact for brand
Work with product, marketing, creative, insights, international and office teams to build the brand and deepen our customer engagement plans
8+ years of experience working in a similar role in-house for a brand or creative agency side
4 year B.S. or B.A. degree is preferred but not necessarily required
Track record of providing leadership and management of a team, section or department including line management of direct reports.
Passion for analyzing a broad range of data to extract insights and provide actionable recommendations to support marketing goals.
Strong understanding of how to compose inspiring and innovative creative and research briefs.
Experience leading strategy for large-scale global marketing programs and development measurement frameworks to demonstrate impact
Ability to shift between detailed analysis and big picture thinking.
We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page.
Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.
We want you to be well and thrive. Our global benefits package includes:
- Healthcare coverage
- Retirement Plans
- Employee Stock Purchase Program
- Wellness perks
- Paid parental leave
- Paid time off
- Learning and Development resources
Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.