Senior Copywriter

  • New York, NY, United States
  • Full-time

Company Description

TIDAL is a global music and entertainment streaming platform committed to creating a deeper connection between artists and fans through its library of more than 80 million songs, over 350,000 high quality videos, and available in over 60 countries. In addition, TIDAL offers its subscribers exclusive access to high-profile music and music videos, original content series, podcasts, documentaries, livestream concerts, tickets, merchandise and live experiences. Together, TIDAL and Block will be music-obsessed and artist-focused while we explore new artist tools, listener experiences, and access to financial systems that help artists be more successful.

Job Description

TIDAL is looking for a passionate, proactive, and strategic Senior Copywriter to join our team. This is a hands-on writing role that sits within our Creative Brand Studio. The role requires that you can speak to work that centers on brand storytelling and show how it is expressed through digital ad copy, brand and product emails, social content, narrative hooks, scroll-stopping headlines, scripts for branded films, and more. Your voice can flex appropriately for target audiences, channel, content, and subject matter while maintaining a cohesive brand voice and tone.

Copywriters are an integral part of a team of art directors, designers, program managers and design technologists. However, on a day to day basis you'll also collaborate with cross-functional partners (like Brand and Product Marketing, and Social) as well as Creative Leadership. In sum, you'll sweat the smallest details, aim to deepen the cultural relevance of the TIDAL brand, and understand what it takes to develop and execute great creative work.

You will report to the Associate Creative Director.

***For consideration, please submit a link to your portfolio***

You Will: 

  • Collaborate to translate content and marketing strategies into creative concepts and communicate them through writing.
  • Distill complex subject matter into simple, straightforward language that anyone can understand.
  • Leverage customer and data insights to inspire creative strategies and concepts.
  • Collaborate across the TIDAL organization to provide a consistent, integrated customer experience.
  • Consider the audience journey across several brand touchpoints.
  • Write within the guides of our brand voice and tone.
  • Iterate quickly and communicate ideas across several levels of fidelity, with the ability to receive feedback constructively and provide feedback to other's work.
  • Explain complicated products and processes in simple, human ways to both businesses and consumers.
  • You may help write marketing web pages, print advertisements, video + radio scripts, voice talent notes, overview guides, tutorials, search ads, sales + event material, social posts, presentations, growth retention marketing campaigns, email campaigns, and style guides.
  • Work collaborative


You have:

  • 8+ years of industry experience (preferably agency, in-house, studio, production house, or relevant industry marketing experience)
  • 4 year r B.S. or B.A. degree is preferred but not necessarily required
  • Mastery of written language across channels like broadcast, web, social, and print.
  • Excellent grammar, writing, and editorial skills.
  • Worked in a fast-paced environment and balanced multiple projects.
  • Have a positive attitude and a manageable ego with the ability to present and defend good work.
  • Creative flexibility—you can flex your writing and adjust your language and tone based on your audience.
  • A demonstrated ability to define, build, and differentiate brands.
  • Understanding of performance-based marketing strategies and tactics, and can use data to make smart, hardworking creative deliverables.
  • Interest in technology and the future evolution of content creation and distribution.
  • Proficiency in Figma.
  • An online portfolio of creative work and samples

Additional Information

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

Zone A: USD $125,600 - USD $153,600
Zone B: USD $116,800 - USD $142,800
Zone C: USD $110,500 - USD $135,100
Zone D: USD $100,500 - USD $122,900

To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information. 

Benefits include the following:

  • Healthcare coverage
  • Retirement Plans including company match 
  • Employee Stock Purchase Program
  • Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance 
  • Paid parental and caregiving leave
  • Paid time off
  • Learning and Development resources
  • Paid Life insurance, AD&D. and disability benefits 
  • Perks such as WFH reimbursements and free access to caregiving, legal, and discounted resources 

This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page

Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.

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