Group Creative Director

  • New York, NY, United States
  • Employees can work remotely
  • Full-time

Company Description

TIDAL is a global music and entertainment streaming platform committed to creating a deeper connection between artists and fans through its library of more than 80 million songs, over 350,000 high quality videos, and available in over 60 countries. In addition, TIDAL offers its subscribers exclusive access to high-profile music and music videos, original content series, podcasts, documentaries, livestream concerts, tickets, merchandise and live experiences. Together, TIDAL and Block will be music-obsessed and artist-focused while we explore new artist tools, listener experiences, and access to financial systems that help artists be more successful.

Job Description

TIDAL is looking for an inspirational Group Creative Director (GCD) to lead a multidisciplinary team focused on growing awareness and perceptions of TIDAL’s brand by understanding our business and translating that into inspiring, and motivational stories. You will be front of creating a team culture that is obsessed with great, beautifully crafted, innovation-first work.

As a part of our broader Marketing organization, you will report to the Head of Marketing. You will partner with internal leaders across Artist and Brand Marketing, Product, Production, Content and Ops teams as well as agency partners on campaigns, special projects, and brand experiences across a variety of channels, communities, and locales. You will be responsible for setting the creative strategy, visual language, voice, and personality for several of TIDAL’s marketing and product initiatives. 

You get excited at the idea of building and leading a team of full-time and contract employees, including art directors, designers, and copywriters. You will have managed and inspired creative teams at an agency or within an internal client-side team. Importantly, you will continue to motivate this team to deliver creative excellence across different mediums, and you will constantly seek to elevate creative work to meet the ambitions of the brand while also delivering outstanding business results. 

For us, creative direction isn't just a discipline—it's an understanding of how to develop relationships, have a perspective but know when to step back and listen, and when to lean in and act. You are conceptual, strategic, kind, passionate, and connected in the creative industry. You can share and sell ideas, and you can encourage, uplift, and teach others to do the same. And, you are comfortable with data-driven marketing tactics, and thrive in a fast-paced, innovative environment.

LINK TO AN ONLINE PORTFOLIO IS REQUIRED
 

You Will:

  • Define creative strategy, visual language, voice, and personality of TIDAL marketing creative, with a focus on awareness and integrated campaign work

  • Manage a growing, decentralized team of creatives

  • Lead teams to deliver outstanding art direction, photography direction, videography direction, design, typography and campaign systems

  • Partner with Brand and International Marketing teams to develop strategies and deliver the best creative concepts and assets

  • Use customer and data insights to inspire market-specific creative concepts

  • Identify creative opportunities by understanding our audience, the competitive landscape, and industry trends to help differentiate us from competitors

  • Help share best practices and lead collaboration across the Creative community at Block

  • Manage overall quality of creative output and protect the integrity and expression of the TIDAL brand

  • Guide creative strategies, project roadmaps, and programs forward

  • Help allocate creative resources and monitor project milestones and deliverables

  • Recruit, coach, develop, and retain top creative talent

  • Establish an environment that promotes creative brainstorming, innovation, and risk-taking

  • Act as a leader of TIDAL’s global creative efforts, guiding creative work in international markets as necessary

Qualifications

You Have:

  • 10+ years experience in a creative role, including three or more years leading a creative team (as this role will have direct report responsibilities)

  • Experience managing and collaborating with internal and external teams, including creative agencies

  • Built partnership with world class agencies, freelancers, and vendors

  • Experience developing scalable campaign platforms

  • Storytelling capabilities across several formats

  • Experience defining, building, and differentiating brands and sub-brands

  • Experience leading the development of integrated marketing campaigns

  • Experience with awareness and brand-based marketing strategies and trends in culture and the creative industry

  • Experience recruiting, motivating, inspiring, and leading a team of accomplished creatives

  • Curiosity for technology and the future evolution of content creation, production, and distribution

  • Familiarity with new and traditional brand channels and media

  • Willingness to travel

Additional Information

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

Zone A: USD $222,800 - USD $272,300
Zone B: USD $222,800 - USD $272,300
Zone C: USD $222,800 - USD $272,300
Zone D: USD $222,800 - USD $272,300

To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information. 

Benefits include the following:

  • Healthcare coverage
  • Retirement Plans including company match 
  • Employee Stock Purchase Program
  • Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance 
  • Paid parental and caregiving leave
  • Paid time off
  • Learning and Development resources
  • Paid Life insurance, AD&D. and disability benefits 
  • Perks such as WFH reimbursements and free access to caregiving, legal, and discounted resources 

This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page

Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.

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