Performance Marketing Manager, Display
Today, we’re a partner to sellers of all sizes – large, enterprise-scale businesses with complex commerce operations, sellers just starting out, as well as merchants who began selling with Square and have grown larger over time. As our sellers scale, so do our solutions. We all grow together.
There is a massive opportunity in front of us. We’re building a business that is big, meaningful, and lasting. And we are helping sellers around the world do the same.
Square is looking for an extraordinary performance marketer to help drive new user growth through Display Channels. As a member of the Demand Generation Team, you’ll be responsible for helping build and manage campaigns across a variety of display channels, primarily programmatic, working with cross functional teams to support Square’s core payments business, and SaaS products.
Influence direct response strategy of a fast growing channel for Square’s core set of business products
Independently manage end-to-end execution and operations of campaigns within Square’s DSP (DV360) as well as direct buys, using performance goals that drive new user adoption
Implement and optimize performance tactics across multiple acquisition campaigns to ensure value and efficiency of each additional dollar
Develop strong partnerships with our various display partners to ensure we’re following best practices and gaining access to relevant betas
Assist in the maintenance and monitoring of reports, budgets, campaign performance, ROI, LTV, and other channel metrics
Design tests to prove out hypotheses and recommend performance optimizations
Take a data driven approach to managing campaigns and derive insights on strategy and performance
Help support weekly and monthly reporting of channel metrics, goals, and other KPI’s
Monitor analytics dashboards and key reporting tools, pointing out trends and key areas of importance
Communicate weekly updates, progress reports, timelines, and results
Work closely with the other teams and stakeholders to ensure acquisition goals are met and initiates are supported
At least 2+ years of related experience in programmatic display media buying and strategy as well as direct buys
Deep understanding and hands to keyboard experience in DSP platforms (ideally DV360)
Ability to negotiate and execute PMPs and direct deals
Strong grasp of supply side and supply path optimization
Familiarity with ad serving, tracking, and attribution technologies
Experience working cross-functionally and optimizing towards multiple KPIs
A firm grasp of Analytics, A/B Testing, and metrics driven (performance) marketing
- Experience with multi-touch attribution
- Familiarity with dynamic creative management and serving tools
- Familiarity with Google Analytics
- SQL knowledge
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
Zone A: USD $114,200 - USD $139,600
Zone B: USD $106,200 - USD $129,800
Zone C: USD $97,100 - USD $118,700
Zone D: USD $85,700 - USD $104,700
To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information.
Benefits include the following:
- Healthcare coverage
- Retirement Plans including company match
- Employee Stock Purchase Program
- Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance
- Paid parental and caregiving leave
- Paid time off
- Learning and Development resources
- Paid Life insurance, AD&D. and disability benefits
- Perks such as WFH reimbursements and free access to caregiving, legal, and discounted resources
This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.
We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page.
Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.
Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.