Web Marketing Manager

  • Full-time

Company Description

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay, to provide a better way to send, spend, invest, borrow and save to our 47 million monthly active customers. We want to redefine the world’s relationship with money to make it more relatable, instantly available, and universally accessible. This is our mission, and it’s why working at Cash App means so much more than a job.

Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We’ve been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.

Check out our locations, benefits, and more at cash.app/careers!

Job Description

Cash App is looking for an experienced marketer to found and own our Marketing Web channel. The role would work cross-functionally across Engineering, Product, Marketing, Creative and Design.

Despite Cash App’s customer and revenue scale, we operate a lean Business team and this person would be a key stakeholder in driving our overall business strategy and performance.

You will:

  • Build and lead our Marketing Web discipline. You will be seen as responsible and accountable for the performance of the Marketing Web channel.

  • Roadmap and prioritize how we execute against our objectives of maintaining brand reputation and trust, acquiring traffic, and optimizing performance of our surface areas.

  • Work across our ecosystem of products and collaborate cross-functionally in order to deliver Cash App to consumers

  • Define marketing technology requirements needed to support our Marketing Web and work with our engineering teams to ensure successful implementation.

  • Leverage experimentation and search optimization to maximize the performance of our channels. As Cash App evolves, you will be responsible for the ongoing optimization of our marketing web presence in order to optimize for our business goals.

  • Partner with our analytics team to stand up Web measurement. Lay out the framework for measurement and reporting to monitor and improve the performance of our Web channel.


You have:

  • Have 6+ years of experience in a marketing or analytical function related to Marketing Web

  • Have a high degree of comfort with ambiguity, and a knack for quickly ramping on new skills and functions

  • Have a track-record of demonstrating an extraordinary level of ownership

  • Excellent communication and presentation skills. You can frame and distill complex information appropriately for different audiences.

  • Demonstrated ability to collaborate with people outside your immediate team and get things done through influence rather than authority.

  • Have strong quantitative and analytical abilities, including experience with business modeling and statistical tests. Familiar with analytical concepts such as attribution models, LTV, CAC, return on investment, payback periods).

  • Deep experience and knowledge of web marketing tools across content management (Contentful/ Contentstack), web analytics (Google Analytics), experimentation (Optimizely/VWO/Google Optimize) , attribution/tracking (GTM, Appsflyer/Branch), and SEO (SEMRush/Ahrefs/Moz, Google Search Console, Screaming Frog)

  • Experience with SQL and/or experience with analytical tools (Amplitude, Tableau) 

Additional Information

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

Zone A: USD $184,100 - USD $225,000
Zone B: USD $171,200 - USD $209,200
Zone C: USD $162,000 - USD $198,000
Zone D: USD $152,700 - USD $186,700

To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information. 

Benefits include the following:

  • Healthcare coverage
  • Retirement Plans including company match 
  • Employee Stock Purchase Program
  • Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance 
  • Paid parental and caregiving leave
  • Paid time off
  • Learning and Development resources
  • Paid Life insurance, AD&D. and disability benefits 
  • Perks such as WFH reimbursements and free access to caregiving, legal, and discounted resources 

This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page

Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.

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