Senior Marketing/Brand Designer, Bitcoin Wallet
- New York, NY, United States
We're building a bitcoin wallet for the next 100M bitcoin users - importantly for people around the world who likely haven’t yet used bitcoin as a savings tool or for its payments capabilities yet. Our goal is economic empowerment -- starting with bringing easy-to-use, reliable wallet that helps people around the world own and manage their bitcoin, rather than having to rely on a number of tools and services that don’t work well together and are challenging to use for a wide global audience.
Our goal is to make the future of money intuitive, and safe while enabling customers to build a better financial future. We're assembling a team experienced in an extremely wide range of disciplines, including business, operations, design, software, hardware, security, and so many other aspects of product delivery. Come build the future of money with us!
We’re hiring a Brand / Marketing Designer to join our global team spread across London, Amsterdam, New York and San Francisco. We’re looking for a stand-out designer to help us visually communicate how the product we’re building helps customers safely own and manage their bitcoin.
This is a rare opportunity to help us craft our marketing design from scratch and play a vital role in the global launch campaign for our product. Along with our Marketing Lead, you’ll own and deliver creative assets for our marketing channels including paid social, CRM, display, SEO content, and partner marketing, and support with asset creation for our website, including marketing pages, e-commerce site, and app store screens. Along with our Marketing Lead, you’ll own the briefs and delivery of key projects including photography, videography and animation, working with internal teams, agencies or freelancers to deliver specialist assets for use in our marketing materials. It’s a unique chance to gain experience delivering a global product launch for a product that aims to improve the way people manage their money.
Your first priority will be to deliver the marketing visual and creative assets we need to launch the product globally. You’ll work closely with our Marketing Lead on the creative production as part of our go-to-market strategy, delivering creative assets that resonate effectively with our audience. Post-launch, on the day-to-day you’ll work with our marketing, product, partnerships, CS and UX design teams to deliver creative for “always-on” channels, contribute to experimentation, and design marketing that drives highly effective growth.
We’re a startup building a new product and an entirely new consumer-facing brand (yet-to-be named!) within an established larger tech company. So you’ll have the autonomy and speed of working in a small team, with the support and resources of a $41bn company. You’ll be connected to the wider design community from other parts of the company — Square, Cash App, Spiral, and Tidal — so you’ll have a chance to lean on experienced designers as sounding boards, without losing the ability to move quickly and have autonomy.
This role can be based anywhere remotely in the US, UK, Ireland, the Netherlands, Germany, among other countries. And if you prefer an office environment, we have team-members working in offices in New York, and London, as well as offices in other cities including St. Louis, Atlanta, Philadelphia and other locations.
This is a unique opportunity to shape how we tell the world about a pioneering product that could change the way people think about bitcoin. You can learn more about what we’re building through our newsletter here.
Own and deliver stand-out creative for key marketing channels — paid social, display, content, organic social — for our global launch campaign
Own and deliver creative for CRM marketing campaigns and lifecycle journeys — bringing delight to the customer experience and optimizing their conversion through the funnel
Be responsible for outlining our photography needs, selecting freelance or internal photographers to partner with, and ensure smooth delivery of high quality on-brand photography assets for our website and marketing materials (e.g. email, social, etc)
Own and deliver stand-out creative for key marketing channels on an ongoing basis as we test and iterate (post launch)
Help deliver creative assets for our website, including marketing, e-commerce and help center content
Make smart, scalable design decisions, designing for our global audience, while prioritizing for specific markets where we may go deeper into target segments
Play a key role in the delivery of our video assets, including explainer videos
Evolve as our product matures in the market — learning what resonates with our customers and prioritizing design development for channels that perform best
Take on design projects for above the line channels helping us reach a broader audience, as the product matures
A strong design executor who is excels at simplifying complex problems by building empathy — you always start with the customer and their problems, and you design with the target audience in mind
A self-starter who thrives in an autonomous environment — you have been the go-to designer for complex projects, shipping work with minimal guidance from design leadership
An experienced designer who’s worked on challenging, wide-ranging projects, like new product launch campaigns, new country launches or major marketing campaigns, delivering stand-out work against ambitious timelines without compromising on quality
Experienced at working with marketing teams designing ads for performance marketing channels (e.g. paid social, display) — you’re motivated to learn and iterate on what works
Experienced in delivering creative assets for web or digital content
An effective collaborator with external partners — you’ve owned and managed projects working with freelancers and specialist to deliver other creative assets like photography, videography, and animation
An effective communicator — you share your work and progress with your team via documentation, design explorations and presentations
Feedback-friendly and proactively seek feedback from both inside and outside your team
Highly motivated by the opportunity to shape marketing design across the board for a brand new product on the bleeding edge of fintech
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
Zone A: USD $152,100 - USD $185,900
Zone B: USD $141,500 - USD $172,900
Zone C: USD $133,800 - USD $163,600
Zone D: USD $121,700 - USD $148,700
To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information.
Benefits include the following:
- Healthcare coverage
- Retirement Plans including company match
- Employee Stock Purchase Program
- Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance
- Paid parental and caregiving leave
- Paid time off
- Learning and Development resources
- Paid Life insurance, AD&D. and disability benefits
- Perks such as WFH reimbursements and free access to caregiving, legal, and discounted resources
This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.
We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page.
Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.
Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.