Organic Strategy Manager (SEO), North America
Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together.
To solve this problem, we expanded into software and built integrated solutions to help sellers sell online, manage inventory, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.
Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We’re building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.
The Global Organic Discovery team, part of Content & Web, is an organic growth engine and a center of excellence for digital experiences and content strategy at Square. We’re looking for an Organic Strategy Manager in North America to join our Organic Discovery team. You will drive the development and implementation of a unified and comprehensive organic discoverability strategy for Square’s US and Canadian markets, identifying opportunities across search engines, and emerging channels like TikTok and YouTube, and implementing technical programs and requirements.
The Organic Strategy Manager, North America requires a technical and content production background and the ability to work across and influence cross-functional organization. You will partner with a team of content strategists and creators, social media managers, web strategists, and product marketing managers to develop and implement programs and optimizations.
Identify new opportunities to grow the organic search channel in North America and partner to develop and execute plans that deliver impact for the channel. Understand how organic growth initiatives impact other channels and the site as a whole.
Work with our broader Organic Discovery and Social teams to implement focused tests on emerging channels like YouTube and Tiktok, optimizing against algorithms to drive prospect discoverability for the US and CA markets
Track impact of organic discovery (search and social) initiatives, create and deliver recurring progress reports
Partner with cross-functional colleagues in multiple regions to develop alignment and prioritization for projects across organic channels
Participate in global content planning by providing insights and opportunities for the US & CA market and providing feedback during the production process
Coordinate technical SEO efforts and effectively communicate technical SEO aspects to non-technical partners
Work with Product and Engineering teams to implement best practice SEO programs and processes throughout the global organization
Report to leads within Organic Discovery and product stakeholders, ensuring milestones and goals are met and exceeded
3+ years of professional experience in SEO with a proven track record of successfully developing and implementing SEO programs and significantly improving Organic Search performance for online businesses
Advanced understanding of semantic content optimization practices.
Excellent Excel / Google Sheets skills. You frequently use vlookups, sumifs, sumproduct type formulas.
Working knowledge of SEO best practices, search engine algorithms and ranking strategies, and passion to stay abreast of news and trends in SEO and digital marketing
Experience working with a number of SEO suites/tools: Searchmetrics, seoClarity, OnCrawl, Screaming Frog, ahrefs, etc.
Familiarity with SEO analytics tools: Google/Bing Webmaster Tools, Google Analytics, Looker
To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information.
Full-time employee benefits include the following:
- Healthcare coverage (Medical, Vision and Dental insurance)
- Health Savings Account and Flexible Spending Account
- Retirement Plans including company match
- Employee Stock Purchase Program
- Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance
- Paid parental and caregiving leave
- Paid time off (including 12 paid holidays)
- Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees)
- Learning and Development resources
- Paid Life insurance, AD&D, and disability benefits
- Additional Perks such as WFH reimbursements and free access to caregiving, legal, and discounted resources
These benefits are further detailed in Block's policies. This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.
US and Canada EEOC Statement
We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page.
Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.
Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.