Integrated Marketing Manager, Restaurants
- Full-time
Company Description
So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, offer buy now, pay later functionality through Afterpay, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.
Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We’re building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.
Job Description
As an Integrated Marketing Manager (Activation), you will bring our overall restaurant marketing strategy to life through innovative, insight-rooted, and highly defensible tactical marketing plans which will move the needle with the target. You will directly own our activity in some marketing disciplines/channels (paid media, etc) while partnering deeply with internal and external partners that drive our work in others (organic social, experiential, etc.). You are both scientist and an artist, taking a highly creative yet data-informed approach to our plans. You will report to the US Head of Integrated Marketing and can be based anywhere in the U.S.
You Will:
- Partner with an Integrated Marketing Manager (Strategy) in the creation of our annual and quarterly marketing plans focused on the Restaurants vertical
- Partner cross-functionally across the organization, both within and outside of marketing, to ensure our overall go-to-market approach for restaurants is both highly coordinated and optimized for success
- Craft and deliver briefs to both internal (social media, editorial, etc.) and external partners (agencies, etc.) in service of our goals for the vertical
- Consistently concept and inspire new innovations in our tactical plans
- Partner with relevant internal and external partners to ensure all marketing measurement efforts are executed with excellence
- Be accountable for post-campaign and/or post-quarter analyses for media and creative
- Own the Integrated Marketing budget management for the audience but also maintain budget awareness and influence around Square’s overall go-to-market investments for the Restaurants audience.
Qualifications
You have:
- 5+ years experience creating highly creative and performant marketing plans
- Deep experience in both internal and external partner collaboration
- A deep understanding and appreciation for the role that various marketing channels, surfaces, formats, and tactics can play in an overall strategy & plan (e.g. video, out-of-home, social, events, etc.)
- Strong creative judgment and have steered external agencies and/or internal creative teams to create effective work that achieves goals.
- Stellar written and verbal communications including the creation of persuasive materials for senior-level audiences
- Comfort working in a fast-paced, entrepreneurial, start-up environment.
Nice to have:
- Experience working in or on behalf of the restaurant or food & beverage industry
- Experience in B2B marketing, with exposure to small and medium-sized businesses
- FinTech experience
- Performance marketing and/or lead generation experience
Additional Information
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
Zone A: USD $138,200 - USD $169,000
Zone B: USD $128,500 - USD $157,100
Zone C: USD $121,700 - USD $148,700
Zone D: USD $110,600 - USD $135,200
To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information.
Benefits include the following:
- Healthcare coverage
- Retirement Plans including company match
- Employee Stock Purchase Program
- Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance
- Paid parental and caregiving leave
- Paid time off
- Learning and Development resources
- Paid Life insurance, AD&D. and disability benefits
- Perks such as WFH reimbursements and free access to caregiving, legal, and discounted resources
This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.
We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page.
Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.