Marketing Analytics Manager, UK
Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together.
So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, offer buy now, pay later functionality through Afterpay, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.
Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We’re building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.
Square is seeking a strategic analytics lead to join the UK’s Marketing team. You will play a critical role in ensuring we achieve our full potential as a marketing organisation. Within an extremely data-driven business, you will be faced with a sandbox of strategic analytic opportunities and challenges with you having autonomy to set your primary areas of focus. Mostly, you will partner with people and teams across UK Marketing, Central Marketing, Strategy Planning & Analytics, Finance, Product Marketing, Sales and beyond, in the UK and globally, to develop thoughtful insights and cutting-edge strategies to drive both the brand and the business forward. Reporting directly to our New York based Market Insights Lead, your analysis will be applied to our work in a way that creates continuous improvement for Square and drives value for our seller community. This role can work in a hybrid model or remotely anywhere in the UK.
Be trusted as a strategic local contributor, leveraging data insights for tangible business value
Define and report on key marketing metrics, analysing trends and causes
Actively mine data, especially SQL databases to help inform marketing and business decisions
Oversee analysis of marketing channels, understand the conversion funnel and provide optimisation recommendations
Regularly monitor trends, analyse analyse variances and clearly communicate findings
Partner with Central Analytics, Ad Operations and Data Engineering teams for measurement best practices
Collaborate with the UK Marketing team to define campaign objectives and develop robust cross-channel measurement plans and KPIs
Deliver regular business critical reports on marketing and business performance with actionable insights
Play a critical role in planning, forecasting and budgeting, partnering cross functionally to set goals
Collaborate with peer team members located in markets across the globe
5+ years experience in marketing analytics, insights or business intelligence roles, you demonstrate the following qualities in the way you work:
Strong capabilities with SQL and data visualisation tools like Looker or Tableau
Experience working with marketing measurement tools (multi-touch attribution, media mix modelling, incrementality and matched-market testing, A/B testing, website analytics platforms)
Familiarity with marketing data, especially digital (SEM, paid social, display, offline/linear channels)
Experience with relationship modelling, particularly regression analysis
Advanced spreadsheet skills (can transform data, develop charts and write complex formulae)
Awareness of the UK’s General Data Protection Regulation (GDPR) privacy requirements
The ability to tell a story with data and explain technical matters to less familiar co-workers
Contribute positively to team culture and demonstrate empathy to colleagues and customers alike
Have a curiosity to find patterns, a test and learn approach and an innovative disposition to problem solving
Even better with any of these:
Marketing strategy development experience; performance marketing and/or SEO experience
Experience with coding languages other than SQL such as Python or R
Experienced in creating data pipelines and managing ETLs
We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, based solely on the core competencies required of the role at hand, and without regard to any legally protected class.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page.
Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.