Lifecycle Operations Manager

  • Full-time

Company Description

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together.

So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, offer buy now, pay later functionality through Afterpay, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.

Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We’re building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.

Job Description

The Lifecycle Operations Manager is an expert in the lifecycle channel.  You will be responsible for building and deploying marketing campaigns through Square's owned lifecycle channels (email, in-app, SMS, and more) and you will proactively provide recommendations on best use of the channel to deliver business impact. 

Your attention to detail and organizational skills will see you consistently optimize workflows against revenue goals while driving a positive seller experience. Partnering closely with Lifecycle Strategy, Lifecycle Data Science, Lifecycle Operations and Product Marketing teams you will be responsible for building the most effective journeys for our seller base. 

You will:

  • Deploy marketing evergreen and blast campaigns to global audiences using various marketing platforms.

  • Collaborate with the Lifecycle Audience Operations team to ensure horizontal product campaigns are built and integrated into the wider audience lifecycle journey maps. 

  • Maintain channel health by abiding to our QA processes and ensuring cross-functional teams also abide by these processes. 

  • Proactively seek to improve channel performance through creative optimization, personalization, A/B testing, dynamic triggers and Iterable tools. 

  • Collaborate with Lifecycle Strategy to ensure campaigns consistently deliver against predetermined goals and KPIs including revenue and seller experience metrics. 

  • Drive campaign workflow optimization by proactively troubleshooting, consolidating and simplifying workflows. 

  • Proactively surface opportunities and contribute to the continuous improvement of the marketing operations processes.


You have:

  • 3 to 5 years of experience in email marketing, campaign management, or digital media/ ad operations

  • In-depth knowledge of technologies and processes involved with email service providers and/or marketing automation platforms

  • Excellent attention to detail, creativity in problem solving, and project management skills

  • Has experience and an understanding / programming ability with ESPs like Iterable, Braze and others. Additionally they have experience with CRM tools like Salesforce and CDP tools like Segment. 

  • Strong understanding of customer lifecycles

  • Strong understanding of customer lifecycle. End-to-end and all stages of a customer or merchant lifecycle. 

  • Experience working with vendors and within a matrixed organization with creatives, engineers, analysts, marketing managers, and product teams

  • A willingness to learn and a commitment to thoughtful problem solving

  • Ability to use data to drive decisions and have experience managing promotional investments and running A/B tests.

  • Strong ability to influence peers and senior-level business partners to drive change and innovation.

  • Detail-oriented mindset with strong written and oral communication skills.

  • Experience with SQL and/or Looker is a plus. 


Additional Information

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

Zone A: USD $101,500 - USD $152,300
Zone B: USD $94,400 - USD $141,600
Zone C: USD $86,300 - USD $129,500
Zone D: USD $76,200 - USD $114,200

To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information. 

Full-time employee benefits include the following:

  • Healthcare coverage (Medical, Vision and Dental insurance)
  • Health Savings Account and Flexible Spending Account
  • Retirement Plans including company match 
  • Employee Stock Purchase Program
  • Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance 
  • Paid parental and caregiving leave
  • Paid time off (including 12 paid holidays)
  • Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees) 
  • Learning and Development resources
  • Paid Life insurance, AD&D, and disability benefits 

These benefits are further detailed in Block's policies. This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

US and Canada EEOC Statement

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page.

Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.


We’ve noticed a rise in recruiting impersonations across the industry, where individuals are sending fake job offer emails. Contact from any of our recruiters or employees will always come from an email address ending with,,, or,

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.

While there is no specific deadline to apply for this role, on average, U.S. open roles are posted for 70 days before being filled by a successful candidate.

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