Marketing Manager - Canada
- Full-time
Company Description
Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together.
So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, offer buy now, pay later functionality through Afterpay, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.
Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We’re building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.
Job Description
The Seller Engagement and Demand Creation (SE for short) is a group of multi-disciplinary marketers including IM, content, SEO, and social. This team is responsible for driving awareness and engagement of key audiences through mid and upper funnel tactics. We work closely with PMMs and Sales to create and implement B2B marketing strategies and tactics to engage and acquire high value sellers and measure success by traffic, engagement, ToF, and MQLs
Square is seeking a proactive and dynamic Marketing Manager to join the Seller Engagement and Demand Creation Team. In this role, you will assist in the development and implementation of marketing initiatives aimed at increasing awareness, engagement, and consideration for Square among key audiences (e.g., Restaurants, Salons). You'll support various marketing activities across different channels and collaborate closely with teams like Growth Marketing, Creative/Design, Analytics, and Product Teams.
The ideal candidate for this position will have experience in marketing, preferably in a B2B setting. You should be eager to learn, possess strong organizational skills, and be able to thrive in a collaborative environment.
You will:
- Develop and implement comprehensive B2B marketing plans to drive awareness, engagement, and consideration for Square among key upmarket audiences
- Support the execution of B2B marketing plans across Paid, Owned, and Earned channels
- Ensure on-time, flawless execution of campaign and marketing initiatives to deliver on the team goals
- Work across all aspects relating to external agency relationships, including creative, media, budget oversight/management, invoicing, and billing structures
- Assess all campaign deliverables with an eye for detail, message, tone and voice, and ability to give clear guidance and feedback based on the campaign briefs to creative stakeholders/agencies
- Work with Demand Generation teams to contribute to full-funnel marketing efforts
- Assist in setting campaign objectives and KPIs, and contribute to ongoing performance analysis
- Manage campaign budgets and ensure accurate forecasting, tracking, and billing
- Collaborate with Product Marketing and Sales Teams to gather insights and tailor marketing initiatives
- Stay updated on industry trends and competitive landscape to identify opportunities for innovation
- Prioritize multiple projects under tight deadlines and on budget
Qualifications
- Strong written and verbal communication skills
- Ability to collaborate effectively in cross-functional teams
- Basic understanding of marketing principles and measurement metrics
- Comfortable working with data and market research insights
- Flexible and adaptable to evolving business needs
- A self-starter attitude and a high degree of motivation to go above and beyond the task at hand
- An ability to thrive in an ambiguous, start-up environment
- Curiosity and willingness to experiment with new ideas and approaches
- Familiarity with lead generation and B2B marketing preferred
- Strong attention to detail and organizational skills
- 4+ years of work experience in marketing, project management, or media agency role
- A Bachelor’s Degree in Marketing, Communications, Commerce or equivalent practical experience
- The ability to speak fluent French and knowledge of Quebec market
Additional Information
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We have listed some of our common hiring locations. Depending on the cost of labor in the relevant geographic area, state work locations that are approximately 50 Kilometers outside of the metro area listed may be aligned to a different zone. These zones may be modified in the future. Please speak with a recruiter for additional information.
US and Canada EEOC Statement
We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page.
Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.
Perks
We want you to be well and thrive. Our global benefits package includes:
- Healthcare coverage
- Retirement Plans
- Employee Stock Purchase Program
- Wellness perks
- Paid parental leave
- Paid time off
- Learning and Development resources
Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.