Product Marketing Lead, Hardware

  • Full-time

Company Description

We started with a simple idea—that everyone should be able to accept credit cards—and we’ve been rethinking buying and selling ever since.

For sellers, we’re creating one cohesive service to run your entire business, from a register in your pocket to analytics on your laptop. For buyers, we’re making it faster to order from the businesses you love and more fun to pay your friends back.

Buying and selling sound like simple things—and they should be. Somewhere along the way, they got complicated. We’re working hard to make commerce easy for everyone.

Job Description

With the introduction of the mobile reader, Square revolutionized payment processing for small merchants. Over the past 5 years, this base of merchants has grown and diversified. In order to meet these diverse needs, Square has innovated its payments offering with features such as chargeback protection and next-day-deposits. It’s also grown its portfolio of products to include key point-of-sale features, along with software services, including customer engagement (CRM), employee management, appointments, and payroll.

The Product Marketing Manager ensures that the right customers are getting the right message, through the right channels. The ultimate goal is to drive growth and usage of the various products within the overall portfolio.

The ideal candidate will have a solid understanding of branding and marketing, and will have led product management or marketing programs at a consumer technology company. He or she must have a track record of strong cross-functional coordination and exhibit strong analytical and communication skills.


You will:

  • Identify target customers, their needs, and how products will meet those needs
  • Develop key marketing messaging that will resonate with the target market
  • Drive the go-to-market plan, ensuring that all customer-facing teams are on-message and maximizing each channel
  • Understand customer needs through surveys, interviews, and product usage
  • Be a conduit for the voice of the customer to the product team and company
  • Drive post-launch marketing programs for sustained product growth
  • Review competitive offerings and drive ongoing differentiation
  • Offer creative problem solving and analytical reasoning

Qualifications

You have:

  • A BA/BS degree or equivalent practical experience
  • 5+ years professional experience
  • 3+ years working in a product marketing capacity (partnered closely with product management and/or engineering to represent market requirements and with sales to support product launches)
  • Previous background in B2B or B2C marketing, preferably with exposure to both small and large businesses
  • Strong quantitative analytical ability and excellent written and oral communication skillsComfort in a face-paced, entrepreneurial, start-up environment

Additional Information

At Square, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

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