Content Marketing Coordinator

  • Full-time

Company Description



Switch Video is a video animation company. Established 7 years ago and having produced more than 700 videos, we are a leader in the explanatory video space. Our video marketing agency is used by medium-sized businesses to global corporations to simplify the explanation of their product offerings. We are growing our US operations and expect significant growth in the next 2 years.

Job Description

  • Manage the content marketing agency to ensure that they are delivering against Switch’s Content Marketing needs effectively, on time and on budget
  • Develop an editorial calendar consistent with industry standards and ensure content is published accordingly
  • Coordinate the development of associated creative assets
  • Work with the marketing and sales teams to ensure content is in-line with campaign and sales strategy 
  • Coordinate contributed articles on a monthly basis ensuring the appropriate editorial voice is applied.
  • Coordinate content development for nurture campaigns as needed
  • Support SEO efforts with appropriate content development
  • Develop and deploy social media content strategy on Switch’s and related social channels including LinkedIn, Facebook, Twitter, Google+
  • Other tasks and as needed


Qualifications

  • BSc or BA from a recognized college or university
  • Familiarity with wordpress and Pardot is an asset
  • Proven interest in content themes appropriate to Switch’s audience
  • Excellent written and verbal communication
  • Experience editing, publishing and scheduling content 
  • Familiarity with B2B marketing best practices is an asset
  • Strong creative content skills and experience with the development of an editorial calendar
  • Keen eye for detail
  • Strong organizational and project management skills
  • Ability to build and maintain key relationships across the business and work collaboratively across marketing and sales organizations
  • Experience managing external agencies and coordinating cross-functional teams


Additional Information

Switch Video provides a competitive compensation package with benefits, casual work and startup environment. 

Professional development will include an increase in organizational management skills, business acumen, ongoing coaching and mentoring.