Content Marketing Coordinator
- Full-time
Company Description
Switch Video is a video animation company. Established 7 years ago and having produced more than 700 videos, we are a leader in the explanatory video space. Our video marketing agency is used by medium-sized businesses to global corporations to simplify the explanation of their product offerings. We are growing our US operations and expect significant growth in the next 2 years.
Job Description
- Manage the content marketing agency to ensure that they are delivering against Switch’s Content Marketing needs effectively, on time and on budget
- Develop an editorial calendar consistent with industry standards and ensure content is published accordingly
- Coordinate the development of associated creative assets
- Work with the marketing and sales teams to ensure content is in-line with campaign and sales strategy
- Coordinate contributed articles on a monthly basis ensuring the appropriate editorial voice is applied.
- Coordinate content development for nurture campaigns as needed
- Support SEO efforts with appropriate content development
- Develop and deploy social media content strategy on Switch’s and related social channels including LinkedIn, Facebook, Twitter, Google+
- Other tasks and as needed
Qualifications
- BSc or BA from a recognized college or university
- Familiarity with wordpress and Pardot is an asset
- Proven interest in content themes appropriate to Switch’s audience
- Excellent written and verbal communication
- Experience editing, publishing and scheduling content
- Familiarity with B2B marketing best practices is an asset
- Strong creative content skills and experience with the development of an editorial calendar
- Keen eye for detail
- Strong organizational and project management skills
- Ability to build and maintain key relationships across the business and work collaboratively across marketing and sales organizations
- Experience managing external agencies and coordinating cross-functional teams
Additional Information
Switch Video provides a competitive compensation package with benefits, casual work and startup environment.
Professional development will include an increase in organizational management skills, business acumen, ongoing coaching and mentoring.