Marketing Manager

  • Full-time

Company Description












Job Description

The Marketing Manager role has full leadership responsibility for all retail products and will be responsible for grown the product brands and images. In addition, the Marketing Manager will assist the National VP of Sales to develop a coherent and flexible business development strategy that delivers on-target business growth.


Essential Job Functions Include (but are not limited to):


• Develop and implement long-term strategy for the retail business including partnering with cross-functional peers to develop tactics to execute this strategy

• Provide strategic vision and guidance regarding retail business to ensure performance against current objectives without sacrificing future growth

• Identify retail opportunity areas and build strategic plans to capitalize on those opportunities

• Direct the planning, development and execution of strategic marketing plans to achieve corporate objectives for products and services.

• Create Annual Objectives, Goals, Strategies and Measures; including input to distribution strategy & product roadmap.

• Create Brand Strategic Positioning; including brand vision, consumer target, distribution strategy, brand extensions, communication plans.

• Create Annual Operating Brand Plan including volume/pricing plan, brand initiatives, distribution plans, and manufacturing/operating plans in coordination with Sales and Product Development.

• Establish and maintain effective Marketing/Sales Advisory Councils gathering feedback and alignment/support on a regular basis

• Manage marketing contacts at key customers: define with account manager.

• Manage product and program tests. 

• Support sales in promotion implementation and adjustments needed to programs

• Provide key customers with category information and customer analysis as needed.

• Manage the analysis for post program analysis (ROI).

• Attend trade show and support in planning for event/programs.

• Deep understanding of current category, category direction, and competitors.

• Manage web sites strategies to ensure Brands and customer web sites fully leveraged

• Develop annual Internet advertising plan by brand.

• Recommend improvements for use and reach.

• Work with IT/Ecommerce Marketing Manager to determine web site priorities and ensure timelines are adhered to. 

• Manage any online advertising or email campaigns with appropriate departments and external vendors.

• Ensure effective and efficient launch of all new product online with online partners.

• Work effectively with all cross-functional teams.



Qualifications

Specialized Knowledge/Skills:

• Excellent verbal and written communication skills

• Financial acumen & research skills

• Proven ability to think from “customer’s” perspective (sales team, consumer, and retailer)

• Excellent project management skills

• Excellent multi-tasking capabilities


Education/Experience:

• Bachelor's degree

• 5-7 years marketing experience required

• 3-5 years marketing management experience required

• 30-40% travel per month to various locations is required


Additional Information

More information will be provided to qualified applicants, including client name, salary and additional job responsiblities.