PR & Communications Director

Company Description

The Onion is truly one of a kind. It is among the most influential and respected media companies in the world, and its websites are the preferred digital destination for millions of millennials seeking the highest quality comedy and pop culture content, complemented by the most compelling—and entertaining—native advertising campaigns. The Company’s digital properties, The Onion, The A.V. Club and ClickHole, have leveraged a shared sensibility for creating smart content that attracts a dream audience for advertisers. Together the sites reach a monthly audience of more than 25MM unique visitors and over 12 million social followers.

As the media landscape has morphed, over the past decade, The Onion has transformed itself—and thrived. Onion Labs, the Company’s in-house content marketing team, has capitalized on the franchise’s award-winning creative teams and outsized social network to craft content solutions for a wide array of blue-chip advertisers.

The Onion, which began as a humble college tabloid in Madison, WI, completed its transition to all-digital publishing in 2013. The Onion is the premier satirical comedy brand providing content to the most highly coveted cohort—young, educated, employed, conspicuously consuming, influential, highly social and utterly engaged.

Job Description

The ideal candidate needs to be capable of adapting to the changing trends and needs in the digital advertising industry. Candidates should view the job beyond the workplace, always exploring new ideas and ventures that would resonate with The Onion’s audience and with our advertisers. Success would be measured by the volume and frequency of The Onion's presence among publishers and partners within the media ecosystem. Working with many individuals at all levels, both internally and externally, leading internal brainstorms and working in a fast-paced environment will be vital to the role.

RESPONSIBILITIES:

  • Build prominent business presence for Onion, Inc.
  • Facilitate all press & external media coverage 
  • Work closely with Marketing Director to develop and implement content marketing strategies
  • Work closely with Account Management to plan & promote events.

Qualifications

  • Candidates must be outgoing, motivated, organized, detail oriented, and able to work both independently and within a team environment.
  • Understanding the proper way to message and also evolve with the landscape are a must. Candidates should be able to position a brand, target a certain audience, and understand branding campaigns. 
  • Expert communication skills are essential (must be thorough, concise, and persuasive) 
  • Candidates must have an extensive knowledge of the Onion, Inc. brands, The Onion, A.V. Club, ClickHole, and Onion Labs. 
  • Ideally have 4 - 5 years PR/Digital Marketing experience
  • Excellent writing and presentation skills – both in structure and content
  • Strong attention to detail, organized and good management skills
  • Must be self-sufficient, high energy individual who thrives in a fast paced environment
  • Ability to work well with different personalities and within a team setting
  • Manage multiple projects and deadlines while delivering consistent, great quality work
  • Ideally have some media contacts that can be leveraged for The Onion's outreach across publishers

Additional Information

The Onion is an Equal Opportunity Employer.  We offer compensation commensurate with experience, a lucrative bonus plan, and a competitive benefits package that includes comprehensive medical, dental, vision, group life insurance and 401K. The Onion is an Equal Opportunity Employer.