Product Growth Lead

  • London, UK
  • Employees can work remotely
  • Full-time
  • Department: Marketing

Company Description

Have you ever worked for a company that actually wanted you to bring your whole self to work every single day?

About Tradeshift
Tradeshift is a unicorn in the fintech industry. We are disrupting a typically stagnant environment by connecting companies of all sizes and providing them with the platform and network needed to create value from old processes like procurement, invoicing, payments, and workflow. We recognize that business is both messy and social - two revelations that have driven the development of Tradeshift, a platform for all your business interactions.
 

Job Description

Role:

As our Product Growth Lead, you’ll own the optimization of the Tradeshift customer journey. You’ll understand how to navigate complex data and manage growth marketing with experience executing campaigns. Positioning the right message, at the right time, in the right place, bringing value to our seller customers. Reporting into Network Marketing, you’ll be embedded with the Product organisation and collaborate with our onboarding and sales teams, as well as liaise with external vendors. Shift happens! So you’ll be sharp and dynamic, ensuring continued growth of the network and revenue opportunities for core product offerings. This is a key role for Tradeshift as part of a new high-functioning department, focused on the success of every customer. Ideal candidates will embody an entrepreneurial spirit, a passion for Tradeshift’s mission and have the following skills:


What a day is like:​​​​​​

  • Drive user adoption of core products through outbound and inbound Marketing channels (primarily in-product and email)

  • Developing a holistic marketing strategy; utilizing B2B leading practices and customer segmentation to achieve aggressive goals

  • Identify insights and trends from complex data sources

  • Consistently optimize campaigns across existing channels and segments, establishing scalable data dashboards and real-time processes to effectively monitor performance 

  • Deep dive into onboarding metrics and develop testing plans to achieve acquisition, and revenue metrics within budget

  • Work closely with the internal product, product marketing and onboardings teams to build a full funnel content strategy and pipeline of creative assets

  • Communicate/refine best practices for each channel, format, and audience segment 

  • Develop and maintain a robust testing plan across new and existing channels and segments to minimize reliance on primary channels

  • Design attribution and engagement approach for Tradeshift developing internal models and (if appropriate) identifying/onboarding external partners

  • Ensuring proper structure and execution of campaigns to meet full-funnel objectives across channels

  • Manage, evaluation and onboarding of all new vendors and partners

  • Work effectively with product and onboarding teams to support product go-to-market launches and inventory plans, adjusting campaigns as needed to support effective revenue channels

  • In collaboration with the product and marketing teams, ensure congruent end-user experience across marketing channels, in-product, and customer communications

Qualifications

You’re perfect for this role if you:

  • 4-6 years experience with inbound and outbound marketing channels; including developing and implementing digital marketing strategies

  • Experience with email marketing automation tools, preferably Marketo

  • Strong quantitative and project management skills

  • Insatiable curiosity to figure out how things work and how to make them better via continuous improvement initiatives (A/B testing, root cause analysis, retargeting at all points of a customer’s journey, and optimizing the funnel)

  • Comfort with analyzing data, mapping how these metrics connect to the objectives a business, preparing an engaging story, and presenting the insights in a creative and actionable way

  • Expertise running quick, agile experiments that allow us to better optimize across a range of KPIs


You also have:

  • Experience working with developers and product managers

  • Experience with multivariate and BI testing tools such as DOMO, Google Optimize, Optimizely, Tableau, Looker, and/or Google Analytics

  • Methodical - being able to build optimization and experimentation frameworks

  • Good writing skills / sense of UX and design

  • Understanding of statistics is a plus

  • Experience in aggressive growth marketing in a B2B or B2C tech or ecommerce company a plus (converting 10s or 100s thousands of business individuals)

  • Light knowledge of HTML, CSS, common design tools, in-product tools such as Appcues

  • Ability to collaborate across multiple departments including product, engineering, marketing, data teams, UX design, sales and others

Additional Information

Location: Remote...but not alone.
Your colleagues are wicked smart and some of the kindest and nicest people around. We’re never assholes. You’ll be given the opportunity to do creative problem solving for issues that actually matter, and have a real impact on the projects you are driving.

Culture 
Our culture began day one when three Danes poured their brains, heart, and guts into creating a platform that could connect every business in the world. We expect each employee to approach their work with the same amount of pride and passion. One day you might find us having a ping pong match in the middle of the work day, and then you’ll find us handing off projects to colleagues in different time zones so we can continue progress around the clock. 

TradeShifters come from various backgrounds and nations, and we all thrive off challenging the status quo. We take pride in nurturing employee happiness, encouraging personal development, and welcoming teammates from all walks of life.

We value diversity and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Why you might like working here:

  • You love autonomy and the freedom to get your work done how you want 
  • You like sharing your opinions and feeling like they matter
  • You want to work for a company that requires you to bring your whole self to work every day: brains, heart, and guts.
  • Career and professional development opportunities

  • Flexible hours and vacation policy

  • Supplemented cell phone plan

  • Lunch provided daily from local SF eateries and snacks

  • Fully paid 6 months parental leave
  • A competitive compensation package + equity

  • 100% covered medical, dental and vision benefits

  • Life, short and long-term disability insurance

  • 401k

  • Wellness and volunteer Programs

  • Fun company events like happy hours, outings and much more!

All your information will be kept confidential according to EEO guidelines.

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