Marketing Operations Analyst

  • Atlanta, GA, USA
  • Employees can work remotely
  • Full-time
  • Department: IT

Company Description

About Tradeshift
Tradeshift is a unicorn in the fintech industry. We are disrupting a typically stagnant environment by connecting companies of all sizes and providing them with the platform and network needed to create value from old processes like procurement, invoicing, payments, and workflow. We recognize that business is both messy and social - two revelations that have driven the development of Tradeshift, a platform for all your business interactions. We work hard and our teams have great freedom and responsibility to choose the best solutions, technologies and approaches to evolve the product to the next level.

We believe that being a global, multicultural company is a tremendous strength and we have people working from 18 different countries with hubs in Bucharest, Copenhagen, Kuala Lumpur, and San Francisco. We believe that if we truly focus on how to work distributed and collaborate across locations and (home) offices, we will not only enjoy work more but also build better products for our customers, and ultimately be a better company.

Job Description

About The Role
The Marketing Operations Analyst will be responsible to lead and grow Tradeshift’s marketing technology stack. The Marketing Operations Analyst will be focused on maintaining data integrity, managing automated processes and executing marketing initiatives across business units through critical thinking, problem solving, and cross-functional collaboration. The right person for this role is meticulous and takes a proactive approach to optimizing existing processes, researching and recommending new processes, and leveraging all aspects of our marketing technology stack. This position will be responsible for maintaining and optimizing lead flow to sales, along with providing campaign support for content, product marketing, and the channel sales team.

What You'll Be Doing

  • Partner with our Demand Generation and Field Marketing team to help with challenges such as growing our marketable list size, driving funnel velocity, improving segmentation capabilities, etc.
  • Understand industry best practices for automation tools like Maketo, Salesforce / Pardot, Demandbase, and various lead / account enrichment applications. Best practices can include lead routing frameworks, lead nurturing strategy, assessing lead scoring performance, optimizing integrations between marketing automation and Sakesfirce, user and data security practices.
  • Serve as key subject matter expert and provide ownership over the configuration, integration, and system administration for all Marketing technology stack applications.
  • Lead cross functional projects, collaborating with Marketing, Sales Ops and Finance to identify objectives, create timelines, manage deadlines and manage communication to stakeholders.
  • Collaborate with marketing stakeholders to measure marketing performance, analyze effects of marketing efforts on pipeline and revenue through use of dashboards and regular reporting.
  • Identify and communicate insights to Marketing and SDR stakeholders and Tradeshift leadership to drive pipeline and revenue generation.
  • Educate Marketing users on how to effectively utilize Marketo, Salesforce, and all other Marketing technology stack applications for campaign execution and reporting.

Qualifications

Let's Connect If You...
Are driven by making marketing happen, data, measurement and technology, using it to improve the experience of our customers and delivery of leads into the sales organization. You want the opportunity to own, drive, and manage our Marketing technology stack. 

  • 3+ years experience in Marketing or Sales Operations. At least 3 - 5 years of hands on experience with Marketing automation tools (Marketo, Eloqua, Pardot)
  • 3+ years in a b2b environment
  • Experience in working with and establishing strong rapport with Sales and Marketing executives, and Marketing campaign managers. 
  • In-depth understanding of marketing tools, channels and attribution methodology
  • In-depth understanding of relational databases and systems integration in marketing and sales organizations (including CRM, marketing automation, website analytics, BI and enrichment tools)
  • Strong proficiency in Excel and familiarity with BI tools (Tableau, DOMO, Looker)

Additional Information

We value diversity at our company. Tradeshift prohibits unlawful discrimination based on race, color, religious or religious creed, sex, sexual orientation, gender, age, marital status, veteran status, disability status or any other consideration made unlawful by applicable federal, state, or local laws. All your information will be kept confidential according to EEO guidelines.

 

 

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