Sr. Manager - Marketing Strategy and Insights

  • San Francisco, CA, USA
  • Employees can work remotely
  • Full-time
  • Department: Strategy & Operations

Company Description

Tradeshift is a unicorn in the fintech industry. We are disrupting a typically stagnant environment by connecting companies of all sizes and providing them with the platform and network needed to create value from old processes like procurement, invoicing, payments, and workflow. We recognize that business is both messy and social - two revelations that have driven the development of Tradeshift, a platform for all your business interactions. We work hard and our teams have great freedom and responsibility to choose the best solutions, technologies and approaches to evolve the product to the next level.

We believe that being a global, multicultural company is a tremendous strength and we have people working from 18 different countries with hubs in Bucharest, Copenhagen, Kuala Lumpur, and San Francisco. We believe that if we truly focus on how to work distributed and collaborate across locations and (home) offices, we will not only enjoy work more but also build better products for our customers, and ultimately be a better company.

About The Role

This new role is needed to deliver scale, efficiency and transparency to the Marketing organization, processes and execution. Reporting to the VP of Marketing, you will create and drive an efficient marketing operating model and manage the effective application of marketing technology, process and resource to deliver revenue growth and customer satisfaction.

Job Description

  • Connect marketing to other functions – with process and tech links into sales, SDR, finance, customer care, and product teams.

  • Drive global marketing strategy and implementation of consistent marketing processes, analytics, reporting and technology to support and optimize demand generation engine.

  • Be the business owner to evolve the leveraging of Marketing Automation, Campaign Management, Lead Routing, Data Analysis, and other key tools in the MarTech stack collaborating with the Sales Operations & Technology team.

  • Ensure the lead to revenue framework, roadmap, and development, as well as associated connection points between inbound/outbound leads, sales qualification and opportunity management is consistent, accountable, and measurable.

  • Oversee strategy, execution, and operation of lead flow processes, governance, and programs between Marketing Automation and Salesforce such as lead scoring and development SLAs to drive funnel efficiencies. Regularly collaborate with Sales Ops and SDR for alignment and consistency.

  • Strategic and tactical oversight of MarTech strategy and the interactions with other integrated systems such as predictive scoring technologies, attribution modeling, predictive content, external lead sources and more.

  • Develop metrics and analysis to measure marketing performance across all buyer touch points which informs and optimizes marketing investments in channel strategy across web, search, social, email, events, and more

  • Maintain data within marketing systems focused on process management, lead and contact enrichment, data hygiene, data governance and quality.

  • Drive financial governance and predictive budget management and forecasting across the marketing organization.

  • Onboard and train new marketing team members with systems, processes and tools.

Build marketing operations function with following capabilities:

  • Analytics and predictive modelling

  • Lead flow attribution model         

  • Performance measurement and reporting

  • Budgeting and planning; financial governance and reporting

  • Project management

  • Campaign analysis and reporting

  • Strategic planning

  • Data management  

  • Technology & automation and pipeline management

  • Organization benchmarking and assessments  

  • Workflow process development and documentation

Qualifications

  • 6+ years’ experience in roles of increasing responsibility within B2B Marketing Operations with demonstrated and impactful results in terms of process improvement, data analysis and technology implementation, management, and optimization.

  • 4+ years of experience in B2B SaaS is required with a proven track record of building global lead processes for high-performing demand gen programs.

  • 3+ years of managing Marketing Operations teams and team members

  • Demonstrated understanding of the marketing and sales technology ecosystem for B2B software companies

  • Excellent strategic thinking and ability to lead through influence. Highly analytical nature, with an ability to roll up sleeves and “go deep” as needed to improve performance and outcomes

  • Demonstrated strong listening, information gathering and empathy skills for uncovering and defining deliverables, needs and outcomes

  • Proven leadership skills in being an innovator, collaborator, and communicator

Additional Information

We value diversity at our company. Tradeshift prohibits unlawful discrimination based on race, color, religious or religious creed, sex, sexual orientation, gender, age, marital status, veteran status, disability status or any other consideration made unlawful by applicable federal, state, or local laws. All your information will be kept confidential according to EEO guidelines.

 

 

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