Tradeshift is a unicorn in the fintech industry. We are disrupting a typically stagnant environment by connecting companies of all sizes and providing them with the platform and network needed to create value from old processes like procurement, invoicing, payments, and workflow. We recognize that business is both messy and social - two revelations that have driven the development of Tradeshift, a platform for all your business interactions. We work hard and our teams have great freedom and responsibility to choose the best solutions, technologies and approaches to evolve the product to the next level.

We believe that being a global, multicultural company is a tremendous strength and we have people working from 18 different countries with hubs in Bucharest, Copenhagen, Kuala Lumpur, and San Francisco. We believe that if we truly focus on how to work distributed and collaborate across locations and (home) offices, we will not only enjoy work more but also build better products for our customers, and ultimately be a better company.

About The Role

The Tradeshift marketing team is growing, and we are looking for an experienced commercially savvy marketer that loves to partner with sales and drive revenue focused marketing plan.

• Create and execute quarterly marketing plans for the US region to drive new logo acquisition, and customer upsell and cross-sell opportunities through performance driven pipeline generation and acceleration programs.

• Gather market intelligence and insights to refine market positioning and differentiated value propositions for target market- closely working with product marketing, regional sales, & incorporate the same in regional marketing campaigns.

• Drive the creation of a database of crucial persona to activate, engage and drive conversion across nurtures, campaign-specific sends and digital/physical events to create qualified pipeline

• Forecast, measure, analyze and report on the impact of demand generation activities on sales pipeline, revenue and new customer wins.

• Work closely with the Director of SDR and Regional VP of Americas Sales to align strategies and drive lead to follow up and opportunity creation.

• Own and drive the calendar of integrated marketing programs and communicate program timing with sales, business development and the broader marketing team

• Analyze marketing-generated pipeline and implement action plans to address gaps.

• Develop and execute a multi-channel demand generation program for all funnel stages that includes generating new leads, nurturing them to generate MQLs, creating bottom-funnel programs to convert MQLs to opportunities.

• Drive the strategy, development, and execution of monthly and quarterly campaigns in partnership with cross-functional marketing (product marketing, brand marketing) and sales (account executives, sales leaders and SDR) partners.

• Work cross-functionally with sales, marketing, operations and analytics teams to continuously improve campaigns, lead quality, and pipeline.

• Take a data-driven approach to pipeline creation, optimizing for both short-term outcomes (campaign engagement, form fills, booked meetings) and long-term wins (pipeline, closed- won revenue) on a day-to-day basis

• Manage Marketing Opex and MDF budget at the campaign level to maximize ROI monthly and quarterly.

• Experience in marketing for a recurring revenue SaaS business.

• You must have the ability to balance speed of execution vs quality control.

• You must be comfortable with Project Management best practices.

• Tech-savvy; proficiency with various sales and marketing tools, from Google, SharePoint, Marketo, SFDC

• A positive and problem-solving attitude when it comes to working with different stakeholders of the business.

• Willingness to travel (Post pandemic and when it’s safe) to key EMEA and APAC

We value diversity at our company. Tradeshift prohibits unlawful discrimination based on race, color, religious or religious creed, sex, sexual orientation, gender, age, marital status, veteran status, disability status or any other consideration made unlawful by applicable federal, state, or local laws. All your information will be kept confidential according to EEO guidelines.