Global Partner Marketing Lead
- Full-time
- Department: Marketing
Company Description
Tradeshift is a unicorn in the fintech industry. We are disrupting a typically stagnant environment by connecting companies of all sizes and providing them with the platform and network needed to create value from old processes like procurement, invoicing, payments, and workflow. We recognize that business is both messy and social - two revelations that have driven the development of Tradeshift, a platform for all your business interactions. We work hard and our teams have great freedom and responsibility to choose the best solutions, technologies and approaches to evolve the product to the next level.
We believe that being a global, multicultural company is a tremendous strength and we have people working from 18 different countries with hubs in Bucharest, Copenhagen, Kuala Lumpur, and San Francisco. We believe that if we truly focus on how to work distributed and collaborate across locations and (home) offices, we will not only enjoy work more but also build better products for our customers, and ultimately be a better company.
About The Role
Tradeshift is looking for an experienced and energetic global partner marketing manager to build and execute partner marketing programs with Tradeshift’ partner ecosystem with the following key objectives:
Enhance visibility, comms, branding and budgeting activities around our partner ecosystem to generate awareness and strengthen the partnership message
Drive demand & opportunity generation across partner ecosystem that eventually leads to sustained bookings and revenue growth
Enhance visibility and awareness of partnership success and key initiatives within selected partner organizations and internally in Tradeshift
Facilitate joint Go-to-Market campaigns and lead generation activities
Equip and enable sales teams with content and tools to position the partnership message to clients and prospects
This role requires a strategic outlook and demonstrated experience in strategic marketing activities, but also a strong ability to execute with a focus on measurable results.
Job Description
Develop strategic, integrated marketing plans for selected partners to support the partner go-to-market strategy
Enable and activate our global partner community at scale to execute demand generation across key accounts
Build out Partner Marketing Framework and marketing strategy that includes ‘marketing to’, ‘marketing with’ and ‘marketing thru’ programs
Work directly with Regional Marketing to ensure Partner marketing programs are reviewed and developed with regional requirements, including events and campaigns
Work with the partner managers and regional teams to define the priorities, value proposition and messaging around our partnerships
Drive alignment with Partner Management and regional teams to ensure that Partner Marketing programs amplify the Tradeshift marketing priorities
Provide targeted marketing support for specific deals (joint partner opportunities) in the pipeline
Develop effective sales enablement tools to support the partnership message like solution briefs, sales guidebooks, messaging decks and co-create content for Partner Enablement curriculum.
Create, build Annual Partner Forum and execute all aspects of global partner participation at the annual (including invites, sponsorships, partner exhibition area, partner presentations etc.)
Manage and execute joint partner marketing activities at industry events such as Sibos and Money 20/20
Qualifications
- Experience in field marketing, partner & channel marketing or account-based marketing in technology companies
Experience working closely with sales and customer-facing teams to drive pipeline
Excellent communication and interpersonal skills at all levels in the organization and proven ability to build strong professional relationships
Highly organized and able to multi-task
Proven experience in creating and executing detailed marketing plans
Systematic approach to sharing knowledge and best practices across a global team
Additional Information
We value diversity at our company. Tradeshift prohibits unlawful discrimination based on race, color, religious or religious creed, sex, sexual orientation, gender, age, marital status, veteran status, disability status or any other consideration made unlawful by applicable federal, state, or local laws. All your information will be kept confidential according to EEO guidelines.