Senior Marketing Specialist

  • Atlanta, GA, USA
  • Employees can work remotely
  • Full-time
  • Department: Marketing

Company Description

Tradeshift is a unicorn in the fintech industry. We are disrupting a typically stagnant environment by connecting companies of all sizes and providing them with the platform and network needed to create value from old processes like procurement, invoicing, payments, and workflow. We recognize that business is both messy and social - two revelations that have driven the development of Tradeshift, a platform for all your business interactions. We work hard and our teams have great freedom and responsibility to choose the best solutions, technologies and approaches to evolve the product to the next level.

We believe that being a global, multicultural company is a tremendous strength and we have people working from 18 different countries with hubs in Bucharest, Copenhagen, Kuala Lumpur, and San Francisco. We believe that if we truly focus on how to work distributed and collaborate across locations and (home) offices, we will not only enjoy work more but also build better products for our customers, and ultimately be a better company.

Job Description

  • Builds and manages the holistic campaigns that drive our demand generation. 

  • Creates and manages holistic B2B integrated marketing campaigns based on market segments, personas, campaign calendars and insights from prior campaigns and opportunities that will gain new customers and retain existing customers. This includes the project management, execution, monitoring, refinement of integrated campaigns that utilize digital channels, retargeting, accounts-based marketing (ABM) campaigns, nurture and drip email campaigns. 

  • Write, brief and oversee internal cohorts, colleagues and external agencies that contribute to campaign success. 

  • Recruit and manage talent and agencies for the successful implementation of our holistic integrated campaigns, adhering and ensuring organizational guidelines and templates for campaign execution. 

  • Manage campaign and event budgets and ensure that campaigns adhere to brand guidelines and identity. 

  • Compile and deliver ongoing measurement and reporting of campaign performance and results holistically, reporting on their campaigns, marketing channels and the buyer’s journey through email metrics, paid ad analysis, and other campaign measurements. 

  • Refine and iterate new campaigns, channels and segmentation utilizing data and feedback from existing and previous campaigns. 

  • Work collaboratively with global product marketing and brand marketing teams on messaging, marketing copy, web pages, blogs, translations, as well as ad designs, landing page copy and design, email designs, and more for digital integrated campaigns. 

  • Work with sales and sales development teams on growth marketing campaigns that provide marketing qualified leads, opportunities and contribute to the sales pipeline. 

  • Build collaborative relationships with sales for the best results from marketing’s contributions to the pipeline. 

  • A member of the integrated marketing service desk that provides marketing campaigns across the organization with excellence. Work with regional marketing managers on digital contributions to events, webinars and virtual events as part of integrated campaigns. Execute paid social and paid display ad campaigns, including continual improvement of ad campaigns, headlines, ad images, and CTA’s. 

  • Remains aware of marketing trends for integrated campaigns and digital platforms, such as chat bots, pop-ups, ABM platforms, paid digital advertising, paid social advertising, web and more. 

Qualifications

  • Prior experience working at fast-paced SaaS software companies with an understanding of SaaS marketing models

  • Management skills: As a Marketing Campaign Manager you will formulate marketing plans in cooperation with the Head of Integrated Digital Marketing, marketing leadership, sales, marketing colleagues and outside groups. Marketing Campaign Managers must project manage and guide and establish parameters to reach objectives.

  • Communication skills: Excellent communication skills are a prerequisite as you may have to write copy for marketing promotions. Speaking skills and confidence are required to manage relationships with internal colleagues, agencies and third parties as well as to persuade a non-marketing audience.

  • Project management skills: As a Marketing Campaign Manager you must work with a budget, meet deadlines for projects and ensure ROI on marketing campaigns. 

  • Data and insight skills: Marketing Campaign Managers need to also be skilled with numbers. You will need to acquire data from your campaigns and use it to iterate, refine, target and re-target selected groups, as well as analyze the success of campaigns.

  • Marketing platform skills: Experience with Marketo marketing automation software or equivalent. Skilled with SalesForce and able to find data and build reports and dashboards on their own. Has experience with or can work quickly to learn new ad platforms and marketing solutions for ABM, chatbots, and project management.

Additional Information

We value diversity at our company. Tradeshift prohibits unlawful discrimination based on race, color, religious or religious creed, sex, sexual orientation, gender, age, marital status, veteran status, disability status or any other consideration made unlawful by applicable federal, state, or local laws. All your information will be kept confidential according to EEO guidelines. 

 

 

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