Director, Analyst & Influencer Relations

  • San Francisco, CA, USA
  • Employees can work remotely
  • Full-time
  • Department: Marketing

Company Description

Tradeshift is a unicorn in the fintech industry. We are disrupting a typically stagnant environment by connecting companies of all sizes and providing them with the platform and network needed to create value from old processes like procurement, invoicing, payments, and workflow. We recognize that business is both messy and social - two revelations that have driven the development of Tradeshift, a platform for all your business interactions. We work hard and our teams have great freedom and responsibility to choose the best solutions, technologies and approaches to evolve the product to the next level.

We believe that being a global, multicultural company is a tremendous strength and we have people working from 18 different countries with hubs in Bucharest, Copenhagen, Kuala Lumpur, and San Francisco. We believe that if we truly focus on how to work distributed and collaborate across locations and (home) offices, we will not only enjoy work more but also build better products for our customers, and ultimately be a better company. 

Job Description

  • Building and managing the Analyst Relations and Influencer Relations program Tradeshift including setting up inquiries, briefings, feedback meetings, making decisions on evaluations and executing on evaluations response such as IDC MarketScapes, Forrester Waves and Gartner Magic Quadrants along with specialized industry Analysts such as Spend Matters and Ardent Partners

  • Own, build and monitor against functional success metrics

  • Identifying specific reports where Tradeshift should be positioned

  • Preparing, reviewing and managing the yearly Budget 

  • Working closely with global corporate communications teams to build and support analyst relations programs 

  • Partnering with product marketing, customer marketing, product managers, corporate marketing, Sales and Public Relations to determine the best Analyst Relations strategies to support specific announcements and Company & Product milestones

  • Producing quarterly communications to Tradeshift analyst and influencer contacts to keep them abreast of major news and upcoming relevant events

  • Partnering with corporate communications team to execute annual analyst events and Tradeshifters across the globe

  • Proactively sharing critical research with Tradeshift leadership and key product teams

  • Serving as a key voice for Tradeshift in front of global influencers and research analysts

  • Maintaining a steady rhythm of communications with key influencers and analysts

  • Occasional travel, international and domestic

Qualifications

  • 5+ years of Product Marketing, Analyst Relations and/or Marketing experience 

  • Strong interpersonal and written skills 

  • Strong analytical skills 

  • Corporate communications experience

  • Hands-on analyst relations experience

  • Professional references

  • Pre-existing relationships with SaaS influencers and research analysts

  • Experience building Analyst Relations programs for specific product teams

  • Experience guiding product leadership on analyst interactions, from start to finish

  • Experience participating in formal vendor evaluations including but not limited to Marketscapes, Waves and Magic Quadrants

  • A clear understanding of the significance and purpose of Analyst Relations for marketing, corporate, and company strategy

  • Conducted market research studies including surveys and customer interviews

  • Strong stakeholder and project management skills

  • Familiarity with a range of project management and collaboration tools e.g. Google suite, Salesforce and Slack.

  • A unique combination of strategic thinking and tactical execution in order to design, build and implement various AR initiatives

  • Strong project management skills

  • Budgeting experience is a plus

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Additional Information

We value diversity at our company. Tradeshift prohibits unlawful discrimination based on race, color, religious or religious creed, sex, sexual orientation, gender, age, marital status, veteran status, disability status or any other consideration made unlawful by applicable federal, state, or local laws. All your information will be kept confidential according to EEO guidelines.

 

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