Social and Digital Media Strategist
- San Francisco, CA, USA
- Employees can work remotely
- Department: Marketing
Tradeshift is a unicorn in the fintech industry. We are disrupting a typically stagnant environment by connecting companies of all sizes and providing them with the platform and network needed to create value from old processes like procurement, invoicing, payments, and workflow. We recognize that business is both messy and social - two revelations that have driven the development of Tradeshift, a platform for all your business interactions. We work hard and our teams have great freedom and responsibility to choose the best solutions, technologies and approaches to evolve the product to the next level.
We believe that being a global, multicultural company is a tremendous strength and we have people working from 18 different countries with hubs in Bucharest, Copenhagen, Kuala Lumpur, and San Francisco. We believe that if we truly focus on how to work distributed and collaborate across locations and (home) offices, we will not only enjoy work more but also build better products for our customers, and ultimately be a better company.
About The Role
Tradeshift is looking for a Social and Digital Media Strategist to help build an engaged and loyal community for our social media platforms. We are looking for a true Internet native who is always up-to-date on social media trends and can work closely with content creators to recommend types of content that will be hyper-relevant to our customer base. The ideal candidate has experience running social media campaigns across multiple channels (LinkedIN, Twitter, YouTube, Instagram) exceptional editorial instincts, sound judgment, and the ability to work both collaboratively and autonomously.
Drive strategy and execution of integrated social media distribution and content programs which attract quality traffic to relevant digital channels
Measure/ track KPIs and work closely with brand marketing managers, external agencies and content specialists to track ROIDevelop and execute social media strategy.
Research and recommend new social media outlets.
Own social listening and influence the Tradeshift influencers– build online communities.
Create and maintain campaign calendars across all social/digital platforms.
Measure success and progress of media channels through social analytics platforms.
Ensure all content creation and social media programs are aligned and integrated with our communication and brand marketing programs.
Responsible to develop, implement and optimize online strategies and initiatives
Create and present innovative social media recommendations that may incorporate paid social, search, video, display and content marketing strategies
Maintain and strengthen relationships with media vendors, ad tech companies and agency partners
Create online campaign reports and perform post-analysis verification on all buys to assess vendor compliance
Manage the social media calendar for all of Tradeshift’s social platforms (Facebook, Pinterest, Twitter, Instagram, etc)
Be responsible for the strategic recommendation of holistic marketing plans, reporting on those results, and translating those results into actions to improve overall marketing performance
Stay up to date on industry trends on new platforms, creative media tools, relevant technologies and competitive information
Contribute to agency growth by participating in new business pitches
Supervise planners/buyers, coordinators and interns as needed
A Bachelor's degree in appropriate field of study or equivalent work experience
5-7 years of experience in marketing strategy or other relevant experience
Deep knowledge of social media best practices
Knowledge of paid social strategies across platforms such as Facebook, LinkedIn, TikTok, Snapchat etc.
Understanding of digital advertising platforms and technology (Facebook Ads, LinkedIn Ads, Snapchat Ads, etc.)
Experience developing media strategies and plans
Demonstrated experience and understanding of syndicated research and analytics platforms to inform decision making
Experience with Facebook Business Manager, Google Campaign Manager and a familiarity with other buying platforms
Effective time management skills, ability to multitask and prioritize proactively and ability to produce high- quality work in a fast-paced environment
Strong quantitative skills and knowledge of statistics
Must have high attention to detail, numbers, proofreading, writing and editing skills for accuracy
Excellent written and verbal communication skills as well as presentation skills
Strong background in leading digital marketing strategy content calendars, social media and blog strategy, and paid digital media plans, understanding of and familiarity with current digital marketing trends and certification in search and/or digital paid media a plus
We value diversity at our company. Tradeshift prohibits unlawful discrimination based on race, color, religious or religious creed, sex, sexual orientation, gender, age, marital status, veteran status, disability status or any other consideration made unlawful by applicable federal, state, or local laws. All your information will be kept confidential according to EEO guidelines.