Senior Marketing Manager

  • Full-time

Company Description

Tripping.com is the world's largest site for vacation rentals. We work with top sites to offer 10 million vacation homes in over 150,000 destination worldwide. We’re venture-backed, growing FAST, and having fun playing in a $100B market. 

Job Description

As Senior Marketing Manager, you’ll help lead Tripping.com’s growth and have a direct impact on the business through the execution, testing and optimization of efficient integrated marketing campaigns. You’ll use your media planning/buying expertise to drive profitable growth by launching campaigns across TV/video, radio and digital channels. At the same time, you’ll test new channels, audiences and geographic expansion opportunities to scale customer acquisition.


Responsibilities:

  • Develop and execute effective customer acquisition campaigns, including Radio, TV/video, Display, and Paid Social

  • Proactively analyze and optimize marketing spend to drive scalable growth while reducing customer acquisition costs

  • Test new marketing channels while continuously optimizing existing channels to meet Cost Per Acquisition (CPA) targets

  • Partner with the Brand Team to ensure all creative assets and copy are refreshed frequently and are as relevant and impactful as possible

  • Partner with Analytics and agencies to track and analyze performance by channel, conduct A/B and multivariate tests, establish reporting infrastructure, and communicate results

  • Drive continued innovation and best practice implementation while regularly sharing knowledge with the broader marketing team

Qualifications


  • 5+ years of relevant experience with significant B2C ecommerce experience

  • A proven track record of developing, executing and scaling high impact, profitable, multi-channel customer acquisition programs

  • Exceptional analytical skills with the ability to be both analytical and creative

  • Excellent communicator at all levels to drive alignment and action toward goals

  • A team first mindset, with high-results, low-ego orientation

Additional Information

Perks

  • Great culture (we’re a tight team - we work hard and play hard)
  • San Francisco headquarters, easily accessible by public transit
  • A fun team environment with frequent outings and retreats
  • Top Health insurance (medical, dental, and vision)
  • 401K

Compensation

Compensation and equity commensurate with experience.