Senior Marketing Manager
- Full-time
Company Description
Tripping.com is the world's largest site for vacation rentals. We work with top sites to offer 10 million vacation homes in over 150,000 destination worldwide. We’re venture-backed, growing FAST, and having fun playing in a $100B market.
Job Description
As Senior Marketing Manager, you’ll help lead Tripping.com’s growth and have a direct impact on the business through the execution, testing and optimization of efficient integrated marketing campaigns. You’ll use your media planning/buying expertise to drive profitable growth by launching campaigns across TV/video, radio and digital channels. At the same time, you’ll test new channels, audiences and geographic expansion opportunities to scale customer acquisition.
Responsibilities:
Develop and execute effective customer acquisition campaigns, including Radio, TV/video, Display, and Paid Social
Proactively analyze and optimize marketing spend to drive scalable growth while reducing customer acquisition costs
Test new marketing channels while continuously optimizing existing channels to meet Cost Per Acquisition (CPA) targets
Partner with the Brand Team to ensure all creative assets and copy are refreshed frequently and are as relevant and impactful as possible
Partner with Analytics and agencies to track and analyze performance by channel, conduct A/B and multivariate tests, establish reporting infrastructure, and communicate results
Drive continued innovation and best practice implementation while regularly sharing knowledge with the broader marketing team
Qualifications
5+ years of relevant experience with significant B2C ecommerce experience
A proven track record of developing, executing and scaling high impact, profitable, multi-channel customer acquisition programs
Exceptional analytical skills with the ability to be both analytical and creative
Excellent communicator at all levels to drive alignment and action toward goals
- A team first mindset, with high-results, low-ego orientation
Additional Information
Perks
- Great culture (we’re a tight team - we work hard and play hard)
- San Francisco headquarters, easily accessible by public transit
- A fun team environment with frequent outings and retreats
- Top Health insurance (medical, dental, and vision)
- 401K
Compensation
Compensation and equity commensurate with experience.