Common Purpose, Uncommon Opportunity. Everyone at Visa works with one goal in mind – making sure that Visa is the best way to pay and be paid, for everyone everywhere. This is our global vision and the common purpose that unites the entire Visa team. As a global payments technology company, tech is at the heart of what we do: Our VisaNet network processes over 13,000 transactions per second for people and businesses around the world, enabling them to use digital currency instead of cash and checks. We are also global advocates for financial inclusion, working with partners around the world to help those who lack access to financial services join the global economy. Visa’s sponsorships, including the Olympics and FIFA™ World Cup, celebrate teamwork, diversity, and excellence throughout the world. If you have a passion to make a difference in the lives of people around the world, Visa offers an uncommon opportunity to build a strong, thriving career. Visa is fueled by our team of talented employees who continuously raise the bar on delivering the convenience and security of digital currency to people all over the world. Join our team and find out how Visa is everywhere you want to be.

“Visa will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of Article 49 of the San Francisco Police Code.”

Visa Performance Solutions (VPS) is the advisory business arm of Visa, Inc. Our tailored consulting services and automated solutions are designed to help our clients - financial institutions, acquirers, and merchants - succeed in today’s fast-changing payments industry. For more information, please visit www.visa.com/vps.

The Global Solutions team operates Visa Integrated Marketing Solutions (VIMS), an end-to-end marketing platform that enables Visa’s Financial Institution clients develop, deploy and analyze data-driven marketing strategies in a multi-channel environment across the customer lifecycle - new customer acquisition, new customer activation or onboarding, and card usage. VIMS brings together expertise, resources, and scale to increase the effectiveness of marketing strategies and campaigns as measured through return on investment (ROI). For more information, please visit www.visa.com/vims.

What will I work on in Global Solutions / VIMS? We have unique and exciting opportunities for you here in our San Francisco office as we continue to grow our team. Key responsibilities in this role include:

• Manage marketing campaign management from end-to-end (plan, test, execute, measure & refine) for omni-channel campaigns across social, email and direct mail channels
• Manage tactical day-to-day campaign deliverables
• Create campaign production schedules, and use expert project management skills to meet timeline, budget and quality objectives
• Monitor project plan for variance and mitigate risks
• Create and maintain full documentation of campaign process
• Analyze data to foresee issues and identify solutions in advance
• Document and execute campaign management workflow
• Generate accurate, credible metrics to track campaign effectiveness, refining KPIs and “cost per” measures
• Continuous learning in working with marketing strategists
• Maintain the highest standards of data integrity and accuracy
• Downstream vendor management & coordination (e.g., social channel partners, print facility for direct mail)
• Create complex Quality Control queries or scripts to verify completeness and accuracy of file output
• Contribute to development and maintenance of campaign management best practices
• Identify process inefficiencies and ways to improve operations workflow
• Drive strategic campaign development through pro-active suggestions to campaign strategists

We seek experienced, pro-active, high-achieving professionals to bring innovative ideas to our consulting solution development. Specific requirements are:

• BA/BS in Marketing or Business Administration; MBA or other relevant Master's degree preferred.
• Strong understanding of both the business and technical components of marketing campaign management
• 5-7 years of campaign management experience across all major marketing channels (digital, direct, etc.), and in managing multi-channel and multi-touch campaigns
• Expert in translating business requirements and questions into tactical queries, campaigns and reports
• Hands-on experience in using CRM software such as IBM Unica, Oracle Eloqua, Adobe Campaign, from design through execution to reporting
• Experience with specialized campaign management software such as for social campaigns, e.g., Sprinklr
• Expert in marketing database structures & best practices, and in designing cells and associated control groups to deliver credible measurements and learnings
• Experience in deploying payments campaigns, especially credit offer campaigns preferred; working knowledge of compliance requirements such as Equal Credit Opportunity Act (ECOA) a plus
• Attention to detail with ability to understand strategic objectives
• Strong foundation in database marketing best practices, including targeting and segmentation
• Experience in managing multiple data feeds from internal and external sources (both from IT and Marketing units) in a data warehouse environment; list imports, exports and merging using valid match keys
• Skilled in using SAS and SQL for complex data management
• Knowledgeable in data cleansing and hygiene best practices
• Understanding of customer lifecycle management, loyalty, and attrition, and how marketing campaigns address these challenges
• Effective, clear communication skills; pro-active in asking questions when campaign specs are unclear
• Skilled in using presentation and data visualization tools (PPT, Tableau) to communicate campaign results to an executive audience
• Communicates well with both business/marketing customers and IT/data partners
• Experience in practical application of relational database concepts
• Experience in practical application of file management concepts (SFTP, encryption/decryption)

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of Article 49 of the San Francisco Police Code.