Common Purpose, Uncommon Opportunity. Everyone at Visa works with one goal in mind – making sure that Visa is the best way to pay and be paid, for everyone everywhere. This is our global vision and the common purpose that unites the entire Visa team. As a global payments technology company, tech is at the heart of what we do: Our VisaNet network processes over 13,000 transactions per second for people and businesses around the world, enabling them to use digital currency instead of cash and checks. We are also global advocates for financial inclusion, working with partners around the world to help those who lack access to financial services join the global economy. Visa’s sponsorships, including the Olympics and FIFA™ World Cup, celebrate teamwork, diversity, and excellence throughout the world. If you have a passion to make a difference in the lives of people around the world, Visa offers an uncommon opportunity to build a strong, thriving career. Visa is fueled by our team of talented employees who continuously raise the bar on delivering the convenience and security of digital currency to people all over the world. Join our team and find out how Visa is everywhere you want to be.

As a Manager on the VCO Lifecycle Marketing team, you’ll be charged with defining and delivering insights, reports, and analysis to the North America marketing organization, executives, and the Board of Directors. This is a unique role: you’ll need data wrangling and analysis chops, excellent communication skills and executive presence, and a strong desire to drive improvement in how we deliver reports and insights to the organization. Our team is large and there are opportunities to grow in many directions— becoming a marketing strategist, or helping drive the innovation agenda for marketing, and executing world class marketing campaigns. If you’re creative, analytical, detail-oriented and comfortable working in a fast-paced environment, we’d love to talk to you.

Responsibilities

• Analyze marketing efforts for VCO customer acquisition, customer engagement and retention, providing insightful and actionable recommendation to improve the overall efficiency of these programs. This will include driving strategic thinking and analysis to answer BIG questions across the value chain (e.g. cross channel attribution, lifetime value of a prospect, media mix modeling, how to define success for campaigns, A/B tests for various marketing/email campaigns etc.)
• Support the development of the tech stack/infrastructure to support the acquisitions and engagement programs. Identify new opportunities to test, grow and iterate our programs, channels and retention models across PC, tablets and mobile devices using data and sound analytics.
• Build a body of knowledge on social / digital/ email performance with the objectives of informing future decisions on content, partners and strategies as well as contributing to thought leadership.
• Provide thought leadership and advice by leveraging data, metrics, and insights to be shared with internal teams, senior management, and external clients.
• Work in collaboration with the Global Measurement/ Analytics/ Strategy team to ensure that KPIs for NA marketing initiatives are accurately represented at the global marketing function level. Be the voice of the end user, gathering feedback and funneling into reporting and analytics roadmap
• Facilitate sharing of best practices across global and local marketing teams, functional partners and agencies

• Bachelor's degree in Business, Marketing, Economics, or related field required. MBA preferred
• 8+ years’ experience with 2-4+ in management consulting and/or business analytics preferred
• Execution and/ or analytics experience with social, digital and email channels
• Demonstrated success at structuring, managing, and coordinating complex cross-enterprise projects and processes with multiple stakeholders at both senior and junior levels
• Proven ability to partner, communicate and manage/navigate through multiple disciplines and organizational groups in a highly matrixed organization.
• Superior analytical and problem solving skills, with demonstrated intellectual and analytical rigor applied to a wide variety of business and marketing problems
• Strong executive presence and ability to clearly communicate to senior leadership
• Strong interpersonal and leadership skills to influence and build credibility as a "peer" with Global Functions and Regions
• Team oriented, collaborative, and flexible, with excellent presentation skills, including strong oral and writing capabilities
• Advanced level PowerPoint and Excel required; Must have experience with Google Analytics, Tableau, Microstrategy (or similar BI tools), Excel, and SQL skills. Hadoop, Marketo systems, email marketing experience a plus

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of Article 49 of the San Francisco Police Code.

All your information will be kept confidential according to EEO guidelines.