Manager- US Client Marketing
- Full-time
- Job Family Group: Marketing
Company Description
Common Purpose, Uncommon Opportunity. Everyone at Visa works with one goal in mind – making sure that Visa is the best way to pay and be paid, for everyone everywhere. This is our global vision and the common purpose that unites the entire Visa team. As a global payments technology company, tech is at the heart of what we do: Our VisaNet network processes over 13,000 transactions per second for people and businesses around the world, enabling them to use digital currency instead of cash and checks. We are also global advocates for financial inclusion, working with partners around the world to help those who lack access to financial services join the global economy. Visa’s sponsorships, including the Olympics and FIFA™ World Cup, celebrate teamwork, diversity, and excellence throughout the world. If you have a passion to make a difference in the lives of people around the world, Visa offers an uncommon opportunity to build a strong, thriving career. Visa is fueled by our team of talented employees who continuously raise the bar on delivering the convenience and security of digital currency to people all over the world. Join our team and find out how Visa is everywhere you want to be.
Job Description
The US Client Marketing team part of the overall NA Marketing organization is transforming how we partner with clients to drive engagement, through a proactive and results driven marketing approach and strategy. Our focus is to enable client value and engagement, maximize Visa investment ,assets and partners and drive brand awareness and engagement. This is an exciting time and opportunity to join a very dynamic, strategic and results driven team. You will have the chance to be a part of a transformation that will make Visa the preferred marketing partner in the payments industry.
The Manager, U.S. Client Marketing will drive efforts to maximize business building opportunities for Visa and our clients through the activation of Visa marketing platforms/initiatives and strategic use of sponsorship assets. This manager is responsible for building partnership relationships with key Financial Institution (FI) clients, and building best-in-class marketing plans that drive business goals for both Visa and its clients.
This Manager must be able to thrive in a fast-moving, highly matrixed environment. He/she will be results-oriented, flexible, and have a “can do”, positive attitude. Additionally, he/she must have a strong track record in working collaboratively with internal team members and external clients.
Responsibilities
Own the development of business building opportunities for key FI clients through the
activation of Visa product and marketing platforms and the strategic use of
sponsorship assets, including the NFL, Olympic Games, FIFA and Visa Signature
Ensure that the overall planned marketing activities are aligned with the specific
client’s objectives and identify areas of opportunities to deliver highly
effective programs.Develop/manage scorecard for the specific clients to track program success and report out, as
neededPartner with Visa client-facing teams (Sales, Visa Performance Solutions) to identify
business opportunities based on specific client’s strategies and goalsLiaise with cross-functional partners (Product, Merchant, Innovation) to integrate
Visa products and services as appropriateWork with his/her US Consumer Marketing counterparts to ensure seamless support of
key US marketing prioritiesParticipate in ideation and development of custom marketing programs across Visa platforms
and sponsorship assetsManage agency partners during client program development, including routing materials
for review and securing stakeholder approvalsProject timeline and budget management
Purchase Order creation and management
Qualifications
Experience
BA required, MBA preferred
Experienced, results-oriented marketer with 4-6+ years progressively responsible business experiences with a proven track record in delivering marketing programs for clients
Experience in developing integrated and experiential client/partner marketing programs that
include digital, social and/or mobile marketing strategiesPrevious experience working in financial services or working with financial institutions, preferred
Deep knowledge and experience in tracking and measuring marketing program performance
Characteristics
Digitally savvy with track record of using digital and social effectively
Strong strategic thinker with a results orientation who approaches any challenge with
thoughtfulness, drive and appropriate urgencyExecutive presence and ability to present and represent Visa both internally and with clients
Outcome driven with solid grounding in creating & implementing a framework for metrics and
technologies for digital measurementCollaborative and “hands-on” team leader and player who builds strong relationships internally
and externally, and works well under pressure, thriving under tight deadlinesProject management skills and attention to detail
Additional Information
Visa will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of Article 49 of the San Francisco Police Code.
All your information will be kept confidential according to EEO guidelines.