Common Purpose, Uncommon Opportunity. Everyone at Visa works with one goal in mind – making sure that Visa is the best way to pay and be paid, for everyone everywhere. This is our global vision and the common purpose that unites the entire Visa team. As a global payments technology company, tech is at the heart of what we do: Our VisaNet network processes over 13,000 transactions per second for people and businesses around the world, enabling them to use digital currency instead of cash and checks. We are also global advocates for financial inclusion, working with partners around the world to help those who lack access to financial services join the global economy. Visa’s sponsorships, including the Olympics and FIFA™ World Cup, celebrate teamwork, diversity, and excellence throughout the world. If you have a passion to make a difference in the lives of people around the world, Visa offers an uncommon opportunity to build a strong, thriving career. Visa is fueled by our team of talented employees who continuously raise the bar on delivering the convenience and security of digital currency to people all over the world. Join our team and find out how Visa is everywhere you want to be.

This role incumbent will help drive Visa transactions and grow revenues for Myanmar through the planning and effective implementation of marketing strategies for Visa Brand, Products, Digital, Sponsorships and Promotion Partners across key stakeholders, consumer and business cardholders, Client Banks and Merchant Partners. This individual will also help increase Client engagement, define performance indicators and measure success for Myanmar. 

Responsibilities

1. Marketing Management

• Work with Head of Marketing Thailand & Myanmar to build marketing strategy for Myanmar in
  alignment with country strategies and business objectives

• In depth understanding and analysis of payments industry, regulation, consumer trends
  and competition

• Set clear KPIs for marketing activity including transaction and revenue growth goals

• Review implementation of plans on ongoing basis and provide guidance to management to
  ensure that KPI’s are achieved

• Ensure plans are developed in close collaboration with Corporate Communications, clearly
  documented and aligned with and effectively communicated to all stakeholders

• Management of Agency partners, Creative, Media, Digital/Social, Media, and BTL

• Develop Agency scopes of work based on annual plans

• Communicate annual marketing plans to clients with regular updates at formal meetings

• Provide regular status reports to Management team. Alert early on potential issues with
  budget forecasts

• Manage marketing budget, forecasts, ATL, Digital, Social and BTL production and media
  costs
  

2. Marketing Strategy

• Develop marketing strategies in close cooperation with Local Product, Merchant
  Acceptance and Hub teams - Point of Sale, Credit, Debit, Prepaid, payWave,
  Cross Border and e-Commerce

• Analysis of data on Brand tracking, Transactions and specific consumer, product and
  in-market research to build strategies, performance evaluation and plan
  adjustment

• Point of Sale Marketing: Work closely with promotional agency and Visa regional brand team to
  develop and execute Point Of Sale merchandise strategy program

• Understanding of Visa Brand Strategy and application to specific marketing strategy

• Awareness of Global / Regional marketing assets and ability to leverage & localize in an
  effective and cost efficient way

• Identify and create solutions for knowledge gaps impacting effective strategy development
  and measurement

• Partner closely with Business Development team to engage client banks to adopt
  marketing assets for cardholder programs

• Integrate marketing programs with key Merchant partners
  

3. Digital & Social expertise

• This role is responsible for driving Visa’s Digital Engagement & Media Partnerships in
  Indonesia.

• Manage and promote key web and digital platforms including owned, earned and paid digital
  & social platforms including accelerating the importance of social as a
  core marketing muscle to move the business metrics. This includes providing
  support on content development, platform evolution, systems & delivery and
  optimization.

• Manage our key partnership with our media buying agency Starcom, from strategy, channel
  planning, digital and data to push our digital evolution upstream

• Incubate and manage new media partnerships working closely with AP digital engagement &
  media partnerships lead to ensure that the platforms and partnerships that are
  leveraged are aligned with the business needs and the needs of clients

• Local digital marketing thought leadership for issuer, merchant and partners, contributing
  to, and learning from AP & global team
  

4. Client Marketing Support

• Work closely with Head of Marketing Thailand & Myanmar / SEA Client Marketing Support team
  to develop client engagement plans for specific clients funded by Country
  Marketing or client incentive budgets
  

5. Processes and Financial

• Manage Myanmar’s marketing budget and ensure that all activities adhere to Visa’s financial
  forecasting, reporting, sourcing, legal and compliance policies

Professional

• Excellent performance and strategic marketing experience in Marketing management (at
  least 7+ years of experience), preferred in FMCG, Telecommunications, Finance/payment
  industry, Creative & Digital agency or applicable industry

• Successful track record of marketing capabilities and deliverables

• Bachelors’ or business/marketing or related field with marketing foundation

• Project management, campaign development and implementation

• Local media and digital / social insights, development and execution of media plans

• Advertising and media agency management skills

• Confident presenter

Technical

• Business mindset with marketing skills rather than marketing expert alone

• Understanding of local market

• Understanding Marketing ROI and measurement, good data analytical skills

• Understand market research
  

• Proven understanding of digital platforms and technologies, Social and digital
  Channel communication experience

• Proven track record managing agency partners and 3rd party technical vendors, managing
  production costs

• Significant experience of developing and managing mid to large scale website platforms

• Significant experience in marketing with a strong brand management and brand communication

• Expert knowledge, skills and demonstrated track record across a range of functions
  including digital, brand, marketing analytics, performance management

• Strong communication, interpersonal and collaboration skills

• Strong self-management skills including demonstrable drive and energy

• Proven negotiation skills

• Project management skills

Business

• Confidence and ability to sell and negotiate with senior managers


• Be able to work with issuers, merchants, and other partners to drive
  business outcome


• Entrepreneurial and ability to take initiative


• Ability to ‘see the big picture’, make decisions and work with some
  supervision


• Self-driven, highly motivated team player


• Highly collaborative