Common Purpose, Uncommon Opportunity. Everyone at Visa works with one goal in mind – making sure that Visa is the best way to pay and be paid, for everyone everywhere. This is our global vision and the common purpose that unites the entire Visa team. As a global payments technology company, tech is at the heart of what we do: Our VisaNet network processes over 13,000 transactions per second for people and businesses around the world, enabling them to use digital currency instead of cash and checks. We are also global advocates for financial inclusion, working with partners around the world to help those who lack access
to financial services join the global economy. Visa’s sponsorships, including the Olympics and FIFA™ World Cup, celebrate teamwork, diversity, and excellence throughout the world. If you have a passion to make a difference in the lives of people around the world, Visa offers an uncommon opportunity to build a strong, thriving career. Visa is fueled by our team of talented employees who continuously raise the bar on delivering the convenience and security of digital currency to people all over the world. Join our team and find out how
Visa is everywhere you want to be.

Purpose

Management and implementation of Visa innovative products and solutions marketing campaigns at market level that support business KPIs, the innovative image of Visa and brand objectives

Management  and implementation of Visa clients’ marketing campaigns at market level that support the achievement of Visa and clients’ business and Visa brand objectives

Principle Responsibilities/Key Results Areas

Develop and provide realisation of marketing strategies and plans to support innovative products and solutions.

Develop and implement a strategy on innovations and innovative image marketing support on annual basis

Develop and implement integrated marketing plan that work on driving innovations and innovative image on a yearly basis and update quarterly as appropriate

Work to retain and grow Visa’s Financial Institution client business by delivering marketing solutions that maximize revenue and profitability for assigned products and services

Develop; co-ordinate and implement strategic marketing and communication plans designed to meet Financial Institution client and market, including realization of marketing campaigns on behalf of clients 

Develop and execute end-to-end marketing (strategy through execution) consulting for assigned Visa products and services for Financial Institution clients

Develop and implement integrated Financial Institution client marketing plan for assigned client business on a yearly basis and update quarterly as appropriate

Earn marketing thought leadership with Financial Institution clients by providing insight driven, data focused and actionable marketing recommendations and solutions for assigned products and services

Continually monitor existing and potential competitor marketing activities to identify new opportunities or highlight potential causes for business concern. Propose opportunities where Visa’s differentiated proposition can be used to counter these competitor threats for both Clients and consumers

Apply analysis of card payment trends, market opportunities, cardholder behaviour to digital/social marketing and  plan in order to make strategic recommendations on future business direction.

Work closely with the innovations Visa team providing the team with consumer insights and other marketing insights in order to provide consumer-centric products and solutions development

Work closely with the Business Development Visa team providing best-in-class marketing plans and their implementation in interests of Visa and a client

Develop and implement best-in-class marketing solutions to ensure consistent and effective use for meeting
business objectives and needs

Provide quantitative post-campaign and regular performance analysis in due time and incorporate learnings into future projects.

Provide input to management team and stakeholders to influence development of marketing strategies and program development

Actively support the global brand strategy by ensuring all campaigns comply with the brand strategy and visual and verbal guidelines & Visa policies.

Ensure all policies and procedures are adhered to and identify areas where these policies and procedures need local adaptation.

Effectively manage all stakeholders responsible for the successful implementation of a campaign including
agencies, suppliers, merchants and banks and others as appropriate

Responsible for briefing the creative and media agencies on all campaigns ensuring to safeguard the Visa brand.

Share best practice and successful programmes with other Visa Regional offices.

Manage the allocated budget for respective assets and activities and ensure all activities are performed within parameters fully an on time in accordance with Visa policies and requirements.

Ensure key stakeholders are fully informed of all campaign activities

Ensure all Global Brand marketing policies and procedures are adhered to and identify areas where these policies and  procedures need local adaptation.

Support goal fulfilment on Innovations

Key Competencies

Leadership Skills

Strategic management and creative thinking

Superior negotiation skills leading to timely and acceptable resolutions

Client relationship and management skills

Solid interpersonal skills and working with cross functional teams

Exceptional verbal and written communication skills - Development and preparation of
executive level briefs

Self-directed and motivated

Able to work with little management oversight

Analytical in thought processes

Required Experience (education, skills - professional/technical/business)

Bachelor’s degree in business or a related field with a marketing foundation

Significant work experience in a blue chip retail or service sector organisation.
Financial services experience would be advantageous

Significant experience in marketing with a strong bias towards delivering successful
domestic and international marketing programmes. 

Demonstrated track record in the development and implementation of integrated
campaigns as well as marketing consultancy and agency management 

Experience in communications strategy and planning across an international
territory

Strong communication and influencing skills at all levels with all stakeholders

Innovative and creative thinker with a track record of delivery and proven ability
to manage several projects concurrently and see them through from
conception to conclusion

Must have worked in an international environment, familiarity with culture
and values is of paramount importance

Multicultural sensitivity and interpersonal relationship management skills are
essential including the ability to work effectively as part of a
multi-functional office team

Must be comfortable working in a fast paced, hands-on, growth orientated work
environment

Must be self-confident and able to think on their feet

Strong personal motivation and commitment

All your information will be kept confidential according to EEO guidelines.