Director - Marketing, Nairobi

  • Full-time
  • Job Family Group: Marketing

Company Description

Common
Purpose, Uncommon Opportunity
. Everyone at Visa works with one goal in mind – making sure that Visa is the best way to pay and be paid, for everyone everywhere. This is our global vision and the common purpose that unites the entire Visa team. As a global payments technology company, tech is at the heart of what we do: Our VisaNet network processes over 13,000 transactions per second for people and businesses around the world, enabling them to use digital currency instead of cash and checks. We are also global advocates for financial inclusion, working with partners around the world to help those who lack access to financial services join the global economy. Visa’s sponsorships, including the Olympics and FIFA™ World Cup, celebrate teamwork, diversity, and excellence throughout the world. If you have a passion to make a difference in the lives of people around the world, Visa offers an uncommon opportunity to build a strong, thriving career. Visa is fueled by our team of talented employees who continuously raise the bar on delivering the convenience and security of digital currency to people all over the world. Join our team and find out how Visa is everywhere you want to be.

Job Description

Under the guidance & direction of the Marketing Head for Sub Sahara Africa, this position is
responsible for the end-to-end planning, implementation and execution of the Visa
marketing strategy for the select markets in East Africa region namely Kenya, Tanzania, Uganda, Mauritius and Zambia. This covers all business priorities; including Client marketing, Mobile Payments, E-Comm, Affluent-and Global and Regional Sponsorships as well as overall Visa brand management for the geography. 

 JOB SCOPE

Develop marketing strategies and plans for the geography, that address key market opportunities
or needs

  • Develop, co-ordinate and implement strategic marketing and communication plans designed to meet
    business priorities 

  • Work to retain and grow Visa´s client business by delivering marketing solutions that maximize
    revenue and profitability for assigned products and services

  • Manage and prioritize the client marketing budget to align Visa´s product, marketing and sales
    strategies and objectives with client needs

  • Provide consulting to maximize Path-for-Growth marketing strategies, plans and budgets for identified
    Financial Institution clients in support of financial targets

  • Develop and execute end-to-end marketing (strategy through to execution) consulting for assigned
    Visa products and services for clients

  • Align Visa Product, Marketing and Sales objectives and resources against client business needs,
    local Visa business and marketing objectives, working closely with the Business Development Team

  • Work with Sales and other relevant partner functions to influence and gain the support and
    commitment of targeted Members to involve Visa in their card marketing planning
    processes.

  • Identify those client-led initiatives that provide opportunity for Visa to contribute to
    financially, negotiating the financial terms and conditions of such participation

  • Develop and implement integrated client marketing plans for top clients in Tier 1 markets on a yearly
    basis and update quarterly as appropriate

  • Earn marketing thought leadership with Financial Institution clients by providing insight driven, data focused and actionable marketing recommendations and solutions for assigned products and services

  • Manage the allocated budget for the geographies and ensure all marketing activity is performed
    within agreed parameters.

  • Assist with the identification and analysis of payment trends, market opportunities, cardholder behavior and evaluate their value and viability within the marketing plan in order to make strategic recommendations on future business direction.

  • Continually monitor existing and potential competitor marketing activities to identify new
    opportunities or highlight potential causes for business concern. Feedback and update all staff as appropriate and recommend strategies and solutions

  • Establish strong partnerships with internal teams to assist in the delivery of marketing initiatives within the geography and add value in pursuit of profitable business opportunities.

Qualifications

    • Post Graduate degree

    • Excellent performance in marketing management and sales (at least 12 years’ experience at Marketing /Product Manager level)

    • Proven relationship management and negotiation skills.

    • Advertising and media agency management skills.

    • Good analytical skills and commercial acumen

    • Working across different Geographies

    • Retail banking/Cards marketing experience a strong advantage

    • Sub-Saharan region experience an advantage


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