Director, Solutions Marketing, Small Business

  • Full-time
  • Job Family Group: Marketing

Company Description

Common Purpose, Uncommon Opportunity. Everyone at Visa works with one goal in mind -- making sure that Visa is the best way to pay and be paid, for everyone everywhere. This is our global vision and the common purpose that unites the entire Visa team. As a global payments technology company, tech is at the heart of what we do, and CyberSource, a Visa company, is the payment management platform that drives our merchant enablement agenda. CyberSource is the global category leader in its space, enabling over $350B of global digital commerce annually. Over 450,000 merchants worldwide use CyberSource and Authorize.Net payment management solutions to enable sales growth, create new customer experiences and business models, mitigate risk, and operate with greater agility. CyberSource is the only payment management solution that operates as part of Visa, and thereby uniquely benefits from the security, innovation and global scale, only Visa can provide.

Visa is an advocate for financial inclusion, working with partners around the world to help those who lack access to financial services join the global economy. Visa's sponsorships, including the Olympics and FIFA World Cup, celebrate teamwork, diversity, and excellence throughout the world. If you have a passion to make a difference in the lives of people around the world, Visa offers an uncommon opportunity to build a strong, thriving career. Visa is fueled by our team of talented employees who continuously raise the bar on delivering the convenience and security of digital currency to people all over the world. Join our team and find out how Visa is everywhere you want to be.

Job Description

The Director, Solutions Marketing for Small Business Audience is responsible for the packaging and marketing of the Authorize.Net Payment Management Platform. This role will also work with FI, ISO and technology partners to drive unified value propositions into the relevant vertical and horizontal segments. S/he will be a member of the Merchant Sales and Solution (CyberSource / Authorize.Net) Solutions Marketing team. Location is flexible, but ideal candidate may be based out of San Francisco, CA, Lehi, UT or Bellevue, WA, with some domestic and international travel expected.

RESPONSIBILITIES & ACCOUNTABILITY


  • Solution packaging, messaging and positioning (spanning: payments solutions, fraud, security)
  •  Buyer journey analysis and content mapping
  •  Sales and campaign enablement (content, tools, “how to sell this solution” training)
  • Analyst influence (gaining preference)
  • KPIs: solution win rate, global revenue/PV target attainment

Qualifications

  • 10 years B2B product marketing/management experience in technology/software space (or equivalent skills and knowledge). Background preferably includes marketing of SMB-related solutions, such as software, BPM, or SaaS services targeting at the Small Business Audience. Knowledge of eCommerce operations and payment services helpful.
  •  Outstanding messaging acumen. Blend of business analyst, story teller and product SME. Demonstrated ability to develop impactful, fact-based, value propositions (requires strong analytical and creative thought processes). Has ability to “see” the unseen story/generate story from disparate pieces—amplify mole hills of differentiation into mountains.
  • Ability to quickly assess and understand merchant business processes, understand how payment management technologies can be applied to improve results, and synthesize into meaningful, quantifiable, differentiated business improvements and messaging. A systems thinker.
  • Strong writing, analytical and presentation skills. Ability to understand complex processes and technologies, and translate into simple concepts (written, graphical, architectural, and verbal). A stickler for communications efficacy and integrity.
  • Proven ability to create decision-oriented sales tools (solution/organization maturity phases, ROI tools, configuration tools, competitive comparisons, etc.).
  • Proven ability to drive creation of campaign content and assets (whitepapers, infographics, videos, etc.) to support demand generation campaigns.
  • Ability to analyze information collected from win/loss interviews and pipeline behavior (conversion rates and velocity) to detect breakdowns in the marketing and sales process, and propose actions.
  • Strong business acumen and attention to detail. Highly organized. Understands the meaning of “Words matter. Numbers count.”
  • Possesses professional presence and demeanor, is calm and measured in the face of challenge; exhibits effective individual contributor leadership skills. Self-starter, collaborative. Builds cross functional relationships with Sales, Product, Customer Support and other stakeholders.

BA/BS Marketing or communications (or equivalent skills/experience); MBA preferred

Additional Information

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