Director Marketing

  • Full-time
  • Job Family Group: Marketing

Company Description

Common Purpose, Uncommon Opportunity. Everyone at Visa works
with one goal in mind - making sure that Visa is the best way to pay and be
paid, for everyone everywhere . This is our global vision and the common
purpose
that unites the entire Visa team. As a global payments technology
company, tech is at the heart of what we do: Our VisaNet network processes over
13,000 transactions per second for people and businesses around the world,
enabling them to use digital currency instead of cash and checks. We are also
global advocates for financial inclusion, working with partners around the
world to help those who lack access to financial services join the global
economy. Visa's sponsorships, including the Olympics and FIFA™ World Cup,
celebrate teamwork, diversity, and excellence throughout the world. If you have
a passion to make a difference in the lives of people around the world, Visa
offers an uncommon opportunity to build a strong, thriving career. Visa
is fueled by our team of talented employees who continuously raise the bar on
delivering the convenience and security of digital currency to people all over
the world. Join our team and find out how Visa is everywhere you want to be.

Job Description

Come join Visa to be the steward of one on the leading Brands in the world. As a Director
in Visa Mexico, you will be focused on marketing to our consumers. Consumer
Marketing is responsible to target over 2B consumer clients worldwide, and
~100M in Mexico alone. The main objective of the position is generating
accelerated revenue growth of Visa´s core products (Premium Credit Cards, Gold
& Classic Cards and Debit Cards). This Director position is responsible for
making every transaction a Visa transaction by developing and implementing
marketing plans to support the Visa Mexico business goals.

Maintaining
Brand leadership is key, via the generation of breakthrough Marketing Strategies
and plans.

We arelooking for a talented, high energy marketer to join our team with the
aspiration to build a carrer within Visa.

Job Summary:

The purpose of this position is to generate accelerated growth of revenue of
our core products .

Job Scope:


  • The position reports to Marketing VP.

  • Interactions include HUB Marketing organizations and local Product, Sales, Merchant,
    Finance, and Global Teams. Externally, the position will interact with the
    Agencies and Clients.

  • Lead Mexico's development and implementation of Marketing
    Strategic Choices to drive business.

  • Lead the local development of superior advertising and
    communication programs to drive brand equity, visibility and transactions for
    our strategic products.

  • Ensure alignment between Mexico's business areas, products & Marketing LAC.

  • Manage the local Advertising and Media Agencies.

  • The position is responsible for leading and executing the
    strategies and plans to achieve growth of largest source of business: Core
    Products represent +90% of our business in Mexico.

  • Highly strategic position.

Qualifications

  • Bachelor's degree in Marketing, plus six (6) to eight (8)
    years' experience in marketing

  • Experience in top consumer companies.

  • Experience in driving strategic brand management business
    cycles.

  • Demonstrated track record of developing Marketing
    strategies based on business objectives and executing marketing programs that
    deliver measurable business results.

  • Aptitude to own and manage projects, demonstrate
    creativity and put ideas into action

  • Experience in driving market conversions and/or adoption
    of new categories

  • Preferred Education: Graduate
    School/MBA

  • Preferred Years Experience: 8-12 in
    Marketing

  • Consumer Marketing experience.

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