Director - U.S. Core Product Marketing

  • Foster City, CA
  • Full-time

Company Description

Common Purpose, Uncommon Opportunity

Everyone at Visa works with one goal in mind – making sure that Visa is the best way to
pay and be paid, for everyone everywhere. This is our global vision and the
common purpose that unites the entire Visa team. As a global payments
technology company, tech is at the heart of what we do: Our VisaNet network
processes over 13,000 transactions per second for people and businesses around
the world, enabling them to use digital currency instead of cash and checks. We
are also global advocates for financial inclusion, working with partners around
the world to help those who lack access to financial services join the global
economy. Visa’s sponsorships, including the Olympics and FIFA™ World Cup,
celebrate teamwork, diversity, and excellence throughout the world. If you have
a passion to make a difference in the lives of people around the world, Visa
offers an uncommon opportunity to build a strong, thriving career. Visa is
fueled by our team of talented employees who continuously raise the bar on
delivering the convenience and security of digital currency to people all over
the world. Join our team and find out how Visa is everywhere you want to be.

Job Description

Position Summary

As part of the U.S. Marketing team, the Director of Marketing will focus on marketing for Visa’s core products. This position is responsible for developing and executing holistic marketing plans for core products and for creating product marketing tools and to support Visa’s financial institution clients. This position will interface with clients and internal Visa product, sales, and marketing teams so organizational savvy and excellent interpersonal skills are critical. The ideal candidate should be analytically savvy and should have a thorough knowledge of multi-channel marketing, experience managing agencies from initial strategy to execution, be comfortable managing project budgets and be able to thrive in a fast-paced environment.

Specific Responsibilities

Partner with marketing, credit, ATM, small business and commercial product teams, and
client facing teams to identity opportunities to better market Visa products

Own budget and lead cross-channel implementation of projects and ensure consistency
of communications across all product platforms and customer facing materials

Development of B2B product marketing to support everything from issuer sell-in to product launch
and communication of new benefits

Develop B2B and B2C marketing programs, tools and resources to enable clients to effectively communicate the benefits of Visa products to increase cardholder acquisition, usage and loyalty

Utilize Visa channels to alert internal teams and external clients on the availability of new product materials

Ensure that planned marketing activities align with key Visa priorities and client objectives

Manage agency partners to execute integrated marketing programs and communications


BA/BS required. MBA preferred.

Strong strategic marketing background with at least 8 years of experience delivering measurable business results

Experience in leading development multi-channel marketing programs is a must and previous client management experience preferred

Superior analytical and problem solving skills, with demonstrated intellectual and analytical rigor applied to a wide variety of marketing problems

Knowledge of social, digital, and experiential marketing a plus

Previous experience working in financial services or working with financial institutions
preferred and management/marketing consulting or agency experience a plus

Demonstrated ability to work in a complex organization with multiple stakeholders to deliver
accurate and on-time project deliverables

Strong interpersonal and leadership skills to influence and build credibility with
cross functional stakeholders without direct authority

Excellent project management skills and attention to detail

Advanced skills in Microsoft Powerpoint, Word, Outlook and Excel

Additional Information

All your information will be kept confidential according to EEO guidelines.

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