Visa is seeking an experienced copy writer and social storyteller to join our marketing team in Foster City and San Francisco. Our purpose is demonstrate that Visa is the innovation leader in payments through compelling social content which results in driving consumer action. To help achieve this, we’re hiring a talented content manager who will be responsible for creating impactful headlines, social content & brand messaging to tell Visa’s innovation story across the social web spanning merchant, issuer and client partner activations, product launches, sponsorship & event activations, and evergreen brand work.  Key to success will be the ability to distill compelling narratives in what can sometimes be a complex and nuanced industry, balancing the needs of an established brand with an appropriately fresh perspective. The right candidate will be passionate about digital and social marketing, always pushing themselves to be up on what is happening in the industry both in US and overseas. Further, they have a willingness and capability to help Visa to continue to be a thought leader in
this space and contribute to our teams learning and development

Primary Duties: Provide marketing design support for the US Marketing Organization.

• Outstanding social copy writing and headline creation skills.

  • Work in a close-knit creative partnership with an art director to generate impactful social content for US Marketing programs across merchants, partners and issuers.

  • Development language and messaging for of all social assets for social campaigns for
    multiple lines of business

  • Partner with US Marketing Teams & agency partners on development of social aspects
    of integrated campaigns and ensure social components align with overall campaigns

  • Create social content for Evergreen brand program

• Deep understanding of social channels and copy principals for all platforms

  • Able to create nuanced messaging for campaigns which span multiple channels

  • Appetite to create assets for testing & optimizing, based on performance data, often
    mid campaign

• Strong conceptual thinker, able to see campaign ‘big picture’
  

The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Superb content creator:

• Able to develop compelling and impactful language that tell a story and inspire action

• Ability to take direction and feedback, pick things up quickly and prioritize responsibilities.

• Ability to prioritize and balance workload to meet aggressive deadlines.

  • Able to work on multiple priorities and/or projects simultaneously

• Understands and uses language to simplify product, marketing, and technology

• Willingness and proven ability to contribute to strategic discussions and strategy
  development

• Ability to present and convey ideas to a number of audiences including senior management, clients and cross functional teams

• Basic knowledge and experience with creative tools  (i.e. adobe tools including InDesign, Photoshop, Illustrator, Premiere, Encore and Flash) a plus, as well as experience in MS Office Suite
  
  

Team Player:

• Builds positive and collaborative relationships across the organization

• Able to partner with external agencies, clients, and internal partners to achieve deliverables

• Proactively confirms desired outcomes with stakeholder(s) before beginning projects

• Ability to work with colleagues at all levels of the organization.
  
  

Education / Previous Experience:

• BFA / BA

• 3-5+ years of experience as a social media content creation in an agency or for a top-tier brand in-house

  • Experience developing social marketing content for the financial, technology, and / or
    retail industries preferred

• Portfolio of agency or brand work required to apply
  
  

All your information will be kept confidential according to EEO guidelines.