Director, U.S. Marketing
- Full-time
- Job Family Group: Marketing
Job Description
Come join Visa as part of the North America Marketing team, as a Director focused on marketing of Visa digital payment products and solutions to our consumers. This position is responsible for supporting the development and implementation of holistic marketing plans to support brand based marketing campaigns in the U.S. with the goal to drive brand preference most notably among Millennial and emerging Generation Z
consumers.
The ideal candidate deeply understands the changing marketing environment and is driven to create breakthrough work across all channels. The key to this job is having a strong strategic mindset, amazing
communication skills, and the passion to execute flawlessly.
Responsibilities:
Oversee the successful execution of integrated campaign activations, across multiple channels, including experiential/event, TV, digital, social, and OOH.
Coordinate communication with creative, experiential & media agencies and implement high-impact programs on-time and on-budget.
Budget management and financial discipline for all brand campaigns, including ongoing management of
media investments, production costs, and campaign scenario planning to optimize
investments that help achieve business goals.Lead the measurement, analysis, and reporting of marketing program performance and its impact on
business results and Visa brand.Gather and synthesize deep consumer insights on Visa’s target audience(s).
Leverage Visa’s iconic sponsorship platforms (NFL, Olympics, FIFA World Cup), as appropriate, to amplify Visa’s digital payment innovation products to consumers.
Qualifications
Bachelor’s degree required
10+ years business experience, with majority in marketing/advertising; strong experience in
client/account managementStrong business & financial acumen, critical thinking, and problem solving skills
Strong project management, planning, teamwork, relationship-building skills and experience in leading
through influenceExperience in managing creative, experiential, media, and social/digital agency partners
Ability to generate and manage work-back timelines & keep projects on track
Excellent written and verbal communication skills
Proficient on all Microsoft products including Excel, Word, and Outlook
Advanced level PowerPoint required
Additional Information
All your information will be kept confidential according to EEO guidelines.