Visa Inc. is a global payments technology company that connects consumers, businesses, financial institutions and governments in more than 200 countries and territories, enabling them to use digital currency instead of cash and checks.

Visa does not issue cards, extend credit or set rates and fees for consumers. Visa's innovations enable its bank customers to offer consumers choices: Pay now with debit, ahead of time with prepaid or later with credit products. From the world's major cities to remote areas without banks, people are increasingly relying on digital currency along with mobile technology to use their money anytime, make purchases online, transfer funds and access basic financial services. All of which makes their lives easier and helps grow economies.

Behind the Visa brand are our talented employees who continuously raise the bar with innovative solutions and products that deliver the convenience and security of digital currency to more people all over the world.

The U.S. Innovation and Digital Solutions Marketing team is looking for an experienced Director to help run our Performance Marketing team. This role calls for a creative, data-driven, and flexible strategist passionate about driving and optimizing engagement from our direct marketing channels.

• Develop the overall performance marketing strategy inclusive of programmatic media, email,.com and incentive investments across products and brand
• Drive end-to-end execution of the strategy by working with campaign leads on briefs, launching of said campaigns (media and creative), and analyzing/optimizing results
• CRM: Act as the business owner for Visa’s email channel inclusive of calendar management, oversight of agency relationships and executive communications
• Test and Learn: Lead the planning, execution and optimization of a comprehensive programmatic media, incentive investment and CRM agenda
• Lead multiple CRM and proprietary databases, partners and tools to develop target segmentations that deliver against campaign KPIs
• Act as US voice in global CRM conversations/decisions

• Bachelor degree required; advance degree/concentration in statistics, data analytics, marketing
• etc. preferred
• 10+ years of building, growing and optimizing customer engagement programs
• Ability to build email content using HTML and CSS
• Knowledge of web tracking technologies and web analytics datasets
• Experience crafting and implementing A/B and multivariate tests
• Proficiency with email tools, CRMs, and marketing automation tools
• Ability to liaise/influence cross functionally e.g. media, creative, analytics and agency partners
• Excellent attention to detail: experience QA’ing emails and an eye for keeping design and voice on-brand
• You have the ability to work independently, take initiative and be a self-starter

All your information will be kept confidential according to EEO guidelines.