Marketing Director
- Full-time
- Job Family Group: Marketing
Company Description
Everyone at Visa works with one goal in mind – making
sure that Visa is the best way to pay and be paid, for everyone everywhere.
This is our global vision and the common purpose that unites the entire Visa
team. As a global payments technology company, tech is at the heart of what we
do: Our VisaNet network processes over 13,000 transactions per second for
people and businesses around the world, enabling them to use digital currency
instead of cash and checks. Visa facilitates global commerce through the
transfer of value and information among financial institutions, merchants,
consumers, businesses and government entities.
We offer a range of branded payment product platforms,
which our financial institution clients use to develop and offer credit,
charge, deferred debit, prepaid and cash access programs to cardholders. We are
also global advocates for financial inclusion, working with partners around the
world to help those who lack access to financial services join the global
economy. Visa’s sponsorships, including the Olympics and FIFA™ World Cup,
celebrate teamwork, diversity, and excellence throughout the world. Visa's card
platforms provide consumers, businesses, merchants and government entities with
a secure, convenient and reliable way to pay and be paid in 170 countries and
territories.
The marketing function has overall responsibility to
drive Visa transactions. Also leads the communications strategy, planning and
implementation of all global, regional and local marketing programs in support
of marketing strategies and objectives in all brand, product, client and
innovation platforms. On the Marketing Team our ambition is to have an impact
in the way marketing is being done both physically and digitally.
Do you have a track record of getting the best out of
customers, agencies and teams? If you do, join our team and find out how Visa
is everywhere you want to be.
Job Description
Come join Visa to be the steward of one on the leading Brands in the world. As marketing
director you will join Latin America Marketing Team to lead the marketing team
for Peru to continue building the value and the preference of our brand with clients
and consumers while growing Visa’s revenue. This role is responsible for
leading the development and execution of the overall regional marketing
strategy covering consumer and client marketing scope for the market.
Responsabilities
Lead the strategic planning approach for the function.
Frame and conduct analyses and research needed to support annual strategic plan and/or marketing plans development.
Lead the marketing strategy and campaign development, including media plan
execution, digital partnership and engagement, and social strategy and
execution for the different marketing initiatives for Peru market.Represent client's marketing, market insight and analytic needs internally within Visa which
requires a thorough understanding of the client's business and marketing
objectives, business and marketing strategies/key initiatives, underlying
business philosophy, financial model, and key players, as well as Visa's
interaction model and approach.Develop and implement comprehensive marketing plans for Visa's activities in
conjunction with Account Executives, and all key external and internal
stakeholders.Be accountable for managing marketing budget, reporting, budget/contractual
commitment tracking, and marketing program performance metric reporting,Work closely with the Marketing hub team regularly on brand and initiative
direction, business measurement and financial trackingDeepen engagement with multifunctional teams; sales, merchants sales and solutions,
product, analytics and marketing hub to define new opportunities for the
markets.Reimagine the use of Visa’s key sponsorship assets; FIFA, NFL and the Olympics, working side by
side with banks and retailers.Manage our key partnership with our brand agency, BBDO, and media buying agency
Starcom, from strategy, plan development, channel planning and data analysis to
push our marketing evolution upstream especially in digital and social fields.Deliver marketing best practice to create a “Go Beyond” marketing team.
Inspire, coordinate, and motivate local agency partners and direct reports to deliver
best in class marketing programsWork with regional and cross border marketing teams in terms of strategy planning,
resource integration, research and measurement to ensure marketing management
liaising with global and regional directions.
Ensure compliance and process correctness to Visa key controls and brand standards.
Qualifications
10+ years of brand and trade marketing experience, preferably in a multi-national company
Demonstrated track record of developing marketing strategies based on business objectives
and executing marketing programs that delivered measurable business results.Experience managing and motivating external partners, including agencies and clients.
Proven track record of developing and implementing successful marketing campaigns
Experience working with financial indicators to measure business performance including ROI
and accurately forecasting sources of cost, revenue and risk with an ability to
summarize business and financial data in a useful manner for planning and
decision-making.Written and verbal communication skills and able to present with impact in English and
Spanish.Demonstrated skills managing teams and direct reports.
Ability to structure and manage complex projects and processes with multiple stakeholders
at both senior and junior levelsAdvanced planning, organizational and problem solving skills.
Additional Information
All your information will be kept confidential according to EEO guidelines.