Common Purpose, Uncommon Opportunity. Everyone at Visa works with one goal in mind – making sure that Visa is the best way to pay and be paid, for everyone everywhere. This is our global vision and the common purpose that unites the entire Visa team. As a global payments technology company, tech is at the heart of what we do: Our VisaNet network processes over 13,000 transactions per second for people and businesses around the world, enabling them to use digital currency instead of cash and checks. We are also global advocates for financial inclusion, working with partners around the world to help those who lack access to financial services join the global economy. Visa’s sponsorships, including the Olympics and FIFA™ World Cup, celebrate teamwork, diversity, and excellence throughout the world. If you have a passion to make a difference in the lives of people around the world, Visa offers an uncommon opportunity to build a strong, thriving career. Visa is fueled by our team of talented employees who continuously raise the bar on delivering the convenience and security of digital currency to people all over the world. Join our team and find out how Visa is everywhere you want to be.

Visa Inc. Global Marketing & Communications is searching for a Sr. Director of Programmatic Marketing. You will bring thought leadership and vision to establish a centralized strategy and approach to programmatic marketing on behalf of the global function.

Visa has a rare and strategic advantage as the global payments leader. Our goal is to be the most creative and impactful data-led marketer in the world. We are on a journey to develop our data, capabilities and agency ecosystem to bring more effective and efficient business results to Visa. As part of this journey we are transforming our systems, capabilities, organization and processes.

Programmatic capabilities are a foundational element of our success. We partner within Visa and with our agencies on sophisticated measurement, segmentation and automation strategies toward more effective digital advertising.

Reporting directly to the Vice President, Global Marketing Agency COE, this role will:

• Be responsible for the practice of programmatic on behalf of Visa Marketing and communications
• Partner with analytics teams on the effectiveness of addressable strategies
• Work across teams and levels to increase the understanding of what works and what does not work with a strong point of view on what the action should be going forward
• Core partners include regional stakeholders, agency leadership, global media team, data and platforms group, data and reporting teams
• Lead a team of 1-2 high-performing individuals with a larger footprint of geographic influence

Experienced, results-oriented leader with at least 10 years of programmatic strategy and buying with a proven track record of driving business outcomes with large brands. In-house and/or external agency experience required. Experience with building teams and guiding them toward successful outcomes. He/she must have strong internal and external partnership skills, a track record for working with executives and a collaborative approach to driving outcomes and a desire to challenge the status quo.

• Partner with Visa’s data platforms team on the most advanced use of our data management platform
• Engages closely with DSP partners on unlocking more data chances to create insights
• Collaborate with agency partners on strategic publisher deals where programmatic and custom content can be bundled
• Drive Global Dynamic Creative Optimization as a strategic imperative to successful data driven digital strategies
• Ensure brand safe environments
• Scale programmatic initiatives, campaigns and tests and provide expertise and guidance to regional and agency teams

• You will craft an environment where independent thinking is inspired and where productive debate about existing assumptions, methods and processes is the norm.
• Recognizes and acts on ways to anticipate needs, address unmet demands, and enter new areas with conviction
• Champions and devotes resources to process improvement efforts across the function and the company.

• Creates clear strategic priorities for the business and aligns resources accordingly.
• Ensures that decisions are made in a timely manner without overanalyzing data; holds managers accountable for balancing risks and meeting goals.
• Effectively prioritizes the most critical projects for the business function and aligns resources appropriately.
• Manage scope of data/reporting teams to ensure that the work they do is either actionable or discontinued.
• Monitors success metrics against established criteria and benchmarks.

• Executes decisions with the goals and vision of the company in mind; acts as a representative of the company brand both internally and externally.
• Identifies complex issues affecting multiple areas and develops solutions that can be applied across the organization.
• Ensures a culture of cooperation and relationship building at every level of the organization; builds and continually revisits organizational structures that best support a culture of collaboration.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of Article 49 of the San Francisco Police Code.    All your information will be kept confidential according to EEO guidelines.