Marketing Data Strategist
Common Purpose, Uncommon Opportunity. Everyone at Visa works with one goal in mind – making sure that Visa is the best way to pay and be paid, for everyone everywhere. This is our global vision and the common purpose that unites the entire Visa team. As a global payments technology company, tech is at the heart of what we do: Our VisaNet network processes over 13,000 transactions per second for people and businesses around the world, enabling them to use digital currency instead of cash and checks. We are also global advocates for financial inclusion, working with partners around the world to help those who lack access to financial services join the global economy. Visa’s sponsorships, including the Olympics and FIFA™ World Cup, celebrate teamwork, diversity, and excellence throughout the world. If you have a passion to make a difference in the lives of people around the world, Visa offers an uncommon opportunity to build a strong, thriving career. Visa is fueled by our team of talented employees who continuously raise the bar on delivering the convenience and security of digital currency to people all over the world. Join our team and find out how Visa is everywhere you want to be.
This role reports to the Director, Media and Digital Engagement, in the AP Hub Marketing team and is responsible for leveraging data to a) build Visa’s audience center through the capture and management of data (Visa data vault), and b) to deliver automated messages to support Visa lifestyle marketing and client co-branded marketing activities across Asia Pacific.
You will be part of the team that is championing Visa’s ad tech and CRM needs across strategy and implementation, of which the usage of programmatic strategies to deliver world-class, customer centric advertising experiences, will be a critical component.
Working closely with the Director AP Hub Media and Digital Engagement,
Lead the development and implementation of a robust and holistic data & audience strategy for both our direct consumers and with our client partners [banks & merchants]
Enhance Visa DMP by connecting various data sets and sources including 1st party (including Visa platforms such as Visa.com, VCO database, Visa transaction database etc.) and other 3rd party data sources.
Lead development, activation, and optimization of audience segments on DMP for all digital campaigns in AP including building initiative specific audience segmentation, cost-benefit analysis, audience segments and data source performance analysis etc.
Construct the Visa data vault leveraging first-party data (visa.com), second (clients) and third-party (TripAdvisor) data
Lead on developing a robust automation and CRM strategy that works seamlessly across the organization & captures all required info in customer life cycle including various data sources integration
Lead & manage external data partners & agencies partners for implementing Visa’s data strategy in all campaigns.
Collaborate with the insights and measurement team to analyze the business impact of the data and audience strategy and implement optimization recommendations.
Collaborate with client & merchant marketing teams to extend and support Visa’s partners, i.e. banks and merchants with audience and data strategy (including CRM) through workshops, support in campaign planning, executing co-branded campaigns etc.
5-10 years’ experience in building and activating integrated data strategy across digital, programmatic, CRM, brand websites etc.
Expert understanding of data landscape including DSPs, data providers, automation, CRM
Strong experience with building, activating and managing DMP strategy including on-boarding 1st, 2nd, and 3rd party data, audience segmentation and optimization, lookalike modelling, dynamic creative optimization etc.
Strong understanding of tagging strategies.
Planned and executed CRM strategies across different markets in AP across the entire customer life cycle [acquisition, usage, loyalty, retention]
Thorough understanding of digital & programmatic measurement including Performance Attribution Analysis
Proven track record of effectively working in cross-functional teams and matrix environments
Media agency or Ad Tech background required
Knowledge of CRM and automation tools (Marketo, SalesForce, Google Suite, Adobe)
Strong qualitative and analytical skills
Great collaboration skills
All your information will be kept confidential according to EEO guidelines.