Common
Purpose, Uncommon Opportunity. Everyone at Visa works with one goal in mind – making sure that Visa is the best way to pay and be paid, for everyone everywhere. This is our global vision and the common purpose that unites the entire Visa team. As a global payments technology company, tech is at the heart of what we do: Our VisaNet network processes over 13,000 transactions per second for people and businesses around the world, enabling them to use digital currency instead of cash and checks. We are also global advocates for financial inclusion, working with partners around the world to help those who lack access to financial services join the global economy. Visa’s sponsorships, including the Olympics and FIFA™ World Cup, celebrate teamwork, diversity, and excellence throughout the world. If you have a passion to make a difference in the lives of people around the world, Visa offers an uncommon opportunity to build a strong, thriving career. Visa is fueled by our team of talented employees who continuously raise the bar on delivering the convenience and security of digital currency to people all over the world. Join our team and find out how Visa is everywhere you want to be.

Management and implementation of Visa marketing campaigns at market level that support the achievement of local business and brand objectives:

• Responsible for marketing efforts for Visa in partnership with Financial Institution clients in West & West and Central African
  market

• Work to retain and grow Visa’s Financial Institution client business by delivering marketing solutions that maximize
  revenue and profitability for assigned products and services

• Apply analysis of card payment trends, market opportunities, cardholder behaviour to digital/social marketing and plan in
  order to make strategic recommendations on future business direction.

• Manage the allocated budget for respective assets and activities and ensure all activities are performed within parameters
  fully an on time in accordance with Visa policies and requirements.

• Develop; co-ordinate and implement strategic marketing and communication plans designed to meet Financial Institution client
  and market, including realization of marketing campaigns on behalf of clients

• Continually monitor existing and potential competitor marketing activities to identify new opportunities or highlight potential causes for business concern.  Feedback and update all staff as appropriate and recommend strategies and solutions

• Develop and execute end-to-end marketing (strategy through execution) consulting for assigned Visa products and services
  for Financial Institution clients

• Develop and implement integrated Financial Institution client marketing plan for assigned client business on a yearly basis and update quarterly as appropriate

• Develop and implement best-in-class marketing solutions and trends to ensure consistent and effective use for meeting Financial Institution client business objectives and needs

• Provide quantitative post-campaign and regular performance analysis in due time and incorporate learnings into future projects.

• Actively support the global brand strategy by ensuring all campaigns comply with the brand strategy and visual and verbal guidelines & Visa policies.

• Ensure all policies and procedures are adhered to and identify areas where these policies and procedures need local adaptation.

• Effectively manage all stakeholders for the successful implementation of a campaign including agencies, suppliers, merchants and  banks and others as appropriate

• Manage the relationship with the creative and media agencies and third party suppliers, and manage their activities
  effectively ensuring efficient delivery of agreed Financial Institution client marketing plans

• Bachelor’s degree in business or a related field with a marketing foundation 
• Significant  experience in marketing.  3-5 years 

Key Competencies

• End to end digital & social media marketing expertise

• Fluency in English and French

• Marketing strategy planning

• Drive, execution and implementation skills

• Project management, stakeholder management

• Leadership, management, coordination skills

• Electronic payments experience will be an advantage

• Commercial business acumen

• Strategic planning and analytical thinking

• Executive level briefs and presentation skills

• Excellent computer skills

• Relationship building, collaboration, interpersonal, communication skills

• Budgeting skills, conceptualizing and communication cost / effort

• Influencing and negotiation skills
  

• Sub-Saharan region experience an advantage