Director, Consumer Insights
- Foster City, CA, USA
Common Purpose, Uncommon Opportunity. Everyone at Visa works with one goal in mind - making sure that Visa is the best way to pay and be paid, for everyone everywhere. This is our global vision and the common purpose that unites the entire Visa team. As a global payments technology company, tech is at the heart of what we do. Our network – VisaNet processes over 13,000 transactions per second for people and businesses around the world, enabling them to use digital currency instead of cash and checks. We are also global advocates for financial inclusion, working with partners around the world to help those who lack access to financial services join the global economy. Visa's sponsorships, including the Olympics and NFL, celebrate teamwork, diversity, and excellence throughout the world. If you have a passion to make a difference in the lives of people around the world, Visa offers an uncommon opportunity to build a strong, thriving career. Visa is fueled by our team of talented employees who continuously raise the bar on delivering the convenience and security of digital currency to people all over the world. Join our team and find out how Visa is everywhere you want to be.
Do you have a passion for crafting and delivering amazing insights that drive business outcomes? Do you seek out challenging work that will flex your intellectual muscles? Are you eager to play a key role in enhancing one of the world’s most respected brands? If you do and you like to collaborate with similar minded people, the Voice of the Consumer team has an immediate opening for a Manager based at our Foster City campus. This person will work across the global and regional Voice of the Consumer teams, and closely with the Marketing teams to design research and drive results.
In this role, you will:
Manage all aspects of one of our key marketing and communications strategic measurement platforms (ad effectiveness, brand health, and client satisfaction)
Translate data into actionable insights that drive business outcomes
Work with regional marketing teams to identify the what, so what, and now what
Utilize an adept array of applied market research tools and methods, and continuously innovate approaches to generate differentiating foresight
Build strong relationships with business partners and external agencies
Synthesize data and information from multiple sources to provide context for the interpretation of results
Share knowledge broadly across a global organization
Bachelor’s degree in Statistics, Consumer Psychology, Consumer Behavior, or related field required; Graduate degree in statistics, market research, psychology, or related field highly desired; MS, MMR preferred
5 – 14 years of experience managing brand & advertising tracking
Experience at one or more of the following is required: technology company, FMCG, ad agency, strategy consulting, or marketing experience (financial services experience is not required)
Strong understanding of statistical applications in survey research (e.g., descriptive, parametric and non-parametric statistics and ability to discuss when each is appropriate and pros & cons) including linear regression, LSRL, SEM, and experienced using stats packages (SPSS, SAS)
Client-side experience in managing global brand health programs; including attribution analysis, path modeling, driver analysis, goal setting & accomplishment determination
Excellent ability to story line clear and compelling presentations for delivery to senior executives
Demonstrated ability to manage complex projects, teams, and external agencies, and prioritize requests adeptly
Outstanding verbal communication skills including the ability to present with impact; Must be fluent in English
Demonstrated competency in project management discipline and tools; PMP certification desired
Strong business acumen; Exceptional interpersonal and collaboration skills; Ability to manage through ambiguity; Display strong sense of urgency; Someone who gets things done
Must be organized, proactive, curious and solution oriented looking for better ways to do things and to contribute added value; Possess strong planning, problem solving, teamwork and relationship-building skills
Ability to travel up to 25% (including occasional international travel)
Visa will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of Article 49 of the San Francisco Police Code.
All your information will be kept confidential according to EEO guidelines.