Everyone at Visa works with one goal in mind – making sure that Visa is the best way to pay and be paid, for everyone everywhere. This is our global vision and the common purpose that unites the entire Visa team. As a global payments technology company, tech is at the heart of what we do: Our VisaNet network processes over 13,000 transactions per second for people and businesses around the world, enabling them to use digital currency instead of cash and checks. Visa facilitates global commerce through the transfer of value and information among financial institutions, merchants, consumers, businesses and government entities.

We offer a range of branded payment product platforms, which our financial institution clients use to develop and offer credit, charge, deferred debit, prepaid and cash access programs to cardholders. We are also global advocates for financial inclusion, working with partners around the world to help those who lack access to financial services join the global economy. Visa’s sponsorships, including the Olympics and FIFA™ World Cup, celebrate teamwork, diversity, and excellence throughout the world. Visa's card platforms provide consumers, businesses, merchants and government entities with a secure, convenient and reliable way to pay and be paid in 170 countries and territories.

The marketing function has overall responsibility to drive Visa transactions. Also leads the communications strategy, planning and implementation of all global, regional and local 3-D marketing programs in support of marketing strategies and objectives in all brand, product, client and innovation platforms. On the Marketing Team our ambition is to have an impact in the way marketing is being done both physically and digitally.

Do you have a track record of getting the best out of customers, agencies and teams? If you do, join our team and find out how.

This is a marketing manager role responsible for co-marketing strategies and plans in partnerships with issuers to develop issuance and usage initiatives and drive consumer brand preference in Panama.

Responsibilities

• Identify marketing opportunities with issuers and develop co-marketing strategies and programs to drive increased Visa business

• Oversee all aspects of co-marketing plans, including promotions, events marketing communications, sponsorships/partnerships, online marketing, and sales support for Panama.

• Define product/service positioning and messaging strategy in co-marketing plans to ensure consistent application across all components of the marketing mix.

• Identify actionable consumer insights and opportunities via research programs.

• Participate in client facing issuer pitch presentations and develop marketing plans as required.

• Build and enhance relationships across the organization including Sales, Product, Finance, and Legal to ensure effective implementation of marketing strategies and plans.

• Reimagine the use of Visa’s key sponsorship assets, FIFA, NFL and the Olympic Games, working side by side with issuers and merchants.

• Define the Social Media strategy bringing your knowledge and creativity to look for innovative ways to capitalize our social, digital and mobile channels with our clients

  Skills, Knowledge, and Experience

• Demonstrated track record of developing marketing strategies based on business objectives and executing marketing programs that delivered measurable business results.

• Experience managing and motivating external advertising, promotional, and marketing communications agency partners.

• Written and verbal communication skills and able to present with impact in English and Spanish.

• Experience working with financial indicators to measure business performance including ROI and accurately forecasting sources of cost, revenue and risk with an ability to summarize business and financial data in a useful manner for planning and decision making.

• Demonstrated teamwork and relationship-building skills.

• Advanced planning, organizational and problem solving skills.

• Exceptional project management with proven ability to drive consensus in cross regional and cross-functional teams.

• 5+ years of brand and trade marketing experience, preferably in a multi-national company or financial institution

• Experience working with the Panama market is preferred.