Senior Director, Social
- Foster City, CA, USA
Visa Inc. is a global payments technology company that connects consumers, businesses, financial institutions and governments in more than 200 countries and territories, enabling them to use digital currency instead of cash and checks.
Visa does not issue cards, extend credit or set rates and fees for consumers. Visa’s innovations enable its bank customers to offer consumers choices: Pay now with debit, ahead of time with prepaid or later with credit products. From the world’s major cities to remote areas without banks, people are increasingly relying on digital currency along with mobile technology to use their money anytime, make purchases online, transfer funds and access basic financial services. All of which makes their lives easier and helps grow economies.
Behind the Visa brand are our talented employees who continuously raise the bar with innovative solutions and products that deliver the convenience and security of digital currency to more people all over the world.
Last year, we created the Content Center of Excellence, whose mission is to connect and evolve our capabilities across a variety of content-focused disciplines. This role is part of that organization and is focused on making our Social channels as effective as they can be.
We have hundreds of Social handles with a diverse set of owners, target audiences, and objectives across a diverse set of channels and geographies. The Social Strategist will develop global channel strategies to ensure that our Social execution is aligned and consistent around the globe, while flexible enough to adapt to local market nuances. They will lead the evolution of our capabilities by involving experts (both inside and outside of Visa), identifying gaps, and working to close those gaps. They will be an advocate for our target audiences, enabling Visa to deliver content that they value.
If you have deep Social expertise, passion, a global mindset, and empathy for our audiences, we want you on the team.
Develop and maintain Social Playbook, covering channel strategies, best practices, and process.
Galvanize global community of Social experts at Visa to share knowledge and collaborate on global projects.
Audit social content to determine where we’re getting it right and where we aren’t.
Identify and prioritize the biggest opportunities for Visa in Social, and rally our organization to take advantage.
Maintain a social learning agenda that prioritizes the most important questions we have yet to answer.
Optimize the process by removing any systematic blockers that prevent us from doing our best work in social.
Identify tools or services that can accelerate our evolution.
Connect regularly with international leads to understand local needs and nuances of processes (10% travel required).
“Sell” the solutions – get stakeholders to understand the benefits and buy into the approach.
Assist markets with rollout of new strategies or solutions. Iron out kinks on the fly.
Stay abreast of key industry developments, research, trends, etc. and curate for key stakeholders.
Educate regional and local Marketers/Communicators to up-level expertise on the areas of Social that matter most.
We are looking for a strong team player to join our Content Center of Excellence -- ideally you have the following qualifications :
15+ years of experience in Marketing, Communications, or Publishing.
8+ years working in Social channels.
Global mindset and experience – ability to balance global consistency with local nuance.
Empathy for diverse internal stakeholders, but more importantly, also for our target audiences.
Strong analytical chops that can cut through a sea of social data to get to what really matters.
Excellent written, oral and presentation skills and an ability to distill details into clear, simple recommendations.
Track record of driving learning through an organization efficiently, and at scale.
Strong Sales instincts - relationship management skills and ability to influence at senior-to-exec management level both internally and externally.
Willingness to offer thought leadership, to think creatively, and to offer new ways to approach old problems.
Undergraduate degree required
Visa will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of Article 49 of the San Francisco Police Code. All your information will be kept confidential according to EEO guidelines.